Tag Archives: Privacy

Nearly all consumers are concerned about personal data privacy, survey finds

Privacy

But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds →

Ad Industry Pushes National Privacy Law, Would Override California Measure

Advertisement Industry

Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure →

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Consumer Mamangement

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle →

4 Organizational Strategies for Privacy and Collaboration

Strategy

Holger Reisinger — August 30, 2019 Follow @ReisingerHolger — August 30, 2019 We’re seeing a growing paradox between the environments that are “supposed” to help us work more productively and the reality of those environments. In 2018 and 2019 studies, 60% of C-suite executives responded that employees will have higher productivity working from the office … Continue reading 4 Organizational Strategies for Privacy and Collaboration →

Why marketers should embrace data privacy, not view it as an obstacle

Privacy

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle →

The most important skills for tomorrow’s CMO: Data analysis, privacy and security

Content Management

CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security →

Most consumers believe online privacy is impossible, survey finds

Online Privacy

The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds →

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