Louis Columbus — October 15, 2019 Follow @louiscolumbus Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the … Continue reading How to Improve Your CPQ Pricing Strategies
Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services
Jared Atchison — May 15, 2019 — May 15, 2019 If you own an ecommerce store, think about your pricing page for a second. Are you confident that it’s optimized to convert people from visitors to paying customers? There’s a lot to consider when designing and creating your pricing page, and it can be tough … Continue reading How to Create a High Converting Pricing Page
Andy Richman — April 9, 2019 — April 9, 2019 Once or twice a year we like to take a look at what is going on in the world of reserved instance pricing. We review both the latest offerings and options put out by cloud providers, as well as how users are choosing to use … Continue reading Why Reserved Instance Pricing Needs Careful Evaluation
Tobin Lehman — December 19, 2018 Follow @gonewnorth — December 19, 2018 Lalmch / Pixabay There are plenty of ways to come up with pricing. One of the best (and most overlooked) is to use pricing as a position in the marketplace. Typical Pricing Thinking For many businesses, the typical way of creating pricing harkens … Continue reading Pricing is Positioning
Liz King — November 9, 2018 Follow @lizkingevents — November 9, 2018 3dman_eu / Pixabay When I first started my business, I wasn’t sure how much to charge. Even when I figured out my pricing structure, when it came to putting it on paper, I was always nervous it was going to be too much. … Continue reading Smart Pricing Strategies for Independent Event Planners
Syed Balkhi — October 2, 2018 Follow @SyedBalkhi — October 2, 2018 Are your website visitors not convinced by your pricing page? After you’ve done your competitor research and studied your target audience to come up with the best prices for your products or services, it can be discouraging to see that you’re still not … Continue reading How to Develop a Pricing Strategy for Higher Conversions
Jibran Malek — March 2, 2018 — March 2, 2018 There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the … Continue reading 4 Steps to Successfully Negotiate Pricing with Influencers
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
Choncé Maddox — December 26, 2017 — December 26, 2017 FirmBee / Pixabay The online learning revolution has been booming these past two years and it shows no signs of slowing down. Part of me used to think people would eventually get tired of online courses and trainings but personally, I’ve taken quite a few … Continue reading Why You Should Charge More When Pricing Your Online Course
