Ruben Gamez — December 5, 2017 — December 5, 2017 Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. You’re trying to win the client who tops all clients; you’ve been burning the midnight oil obsessing over every last detail: What is going to … Continue reading 5 Pricing Strategies Every Sales Proposal Should Use
Michael Ugino — October 18, 2017 — October 18, 2017 Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the … Continue reading The Psychology of Competitive Pricing for Ecommerce
Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!
Zach Heller — July 25, 2017 Follow @zheller — July 25, 2017 Pricing is one of the most under-discussed, under-utilized tools in marketing. Though it is one of the Four Ps we all learn about in Marketing 101, we too often take for granted that the price is the price and there’s nothing we can … Continue reading How to Make Variable Pricing Work for Your Business
Christopher Moore — July 4, 2017 Follow @cjmoore — July 4, 2017 Opening your eCommerce business up to new markets is an exciting prospect because it means more business for you. But selling internationally isn’t a walk in the park. In addition to order fulfillment, pricing is another area that’s hard to get right. You … Continue reading Borderfree E-commerce Competitive Pricing Strategies
Jeff Weinberger — March 21, 2017 Follow @jweinberger— March 21, 2017 Marketers hate figuring out effective pricing. It often seems challenging or obscure, and the risk of getting it wrong seems so high. After all, what you charge for your offerings ends up determining your revenue. Price too low, and you harm your revenue stream; … Continue reading Overcome the Fear: 3 Steps to Effective Pricing
by Phil Morettini Follow @TechnologyGuySeptember 11, 2016 Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $ 3.99, you’re not likely to see someone else offering the same-size package … Continue reading High Technology Product Pricing
by Colleen Francis August 1, 2016August 1, 2016 “That price is too high.” “Why is this so expensive?” “I have a better offer. You’re going to have to lower your price.” The dreaded pricing objection. We’ve all had to deal with it at some point in our careers. Regardless of what form it takes, it … Continue reading How A-Players Navigate Pricing Objections to Close More Deals
by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
