Tag Archives: pricing

Why Reserved Instance Pricing Needs Careful Evaluation

Andy Richman — April 9, 2019 — April 9, 2019 Once or twice a year we like to take a look at what is going on in the world of reserved instance pricing. We review both the latest offerings and options put out by cloud providers, as well as how users are choosing to use … Continue reading Why Reserved Instance Pricing Needs Careful Evaluation →

Pricing is Positioning

Business Improvement

Tobin Lehman — December 19, 2018 Follow @gonewnorth — December 19, 2018 Lalmch / Pixabay There are plenty of ways to come up with pricing. One of the best (and most overlooked) is to use pricing as a position in the marketplace. Typical Pricing Thinking For many businesses, the typical way of creating pricing harkens … Continue reading Pricing is Positioning →

Smart Pricing Strategies for Independent Event Planners

Event Marketing

Liz King — November 9, 2018 Follow @lizkingevents — November 9, 2018 3dman_eu / Pixabay When I first started my business, I wasn’t sure how much to charge. Even when I figured out my pricing structure, when it came to putting it on paper, I was always nervous it was going to be too much. … Continue reading Smart Pricing Strategies for Independent Event Planners →

How to Develop a Pricing Strategy for Higher Conversions

Conversion Techniques

Syed Balkhi — October 2, 2018 Follow @SyedBalkhi — October 2, 2018 Are your website visitors not convinced by your pricing page? After you’ve done your competitor research and studied your target audience to come up with the best prices for your products or services, it can be discouraging to see that you’re still not … Continue reading How to Develop a Pricing Strategy for Higher Conversions →

4 Steps to Successfully Negotiate Pricing with Influencers

Influencer Strategy

Jibran Malek — March 2, 2018 — March 2, 2018 There’s more hype surrounding YouTube Influencer Marketing than ever. Even though collaborations with creators on social media have driven results, Influencer Marketing is still a young industry with rapidly shifting benchmarks: especially when it comes to compensating creators for the work they do. At the … Continue reading 4 Steps to Successfully Negotiate Pricing with Influencers →

5 Pricing Strategies Every Amazon Seller Needs to Know

Sales Strategy

Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know →

Why You Should Charge More When Pricing Your Online Course

eCommerce Strategies

Choncé Maddox — December 26, 2017 — December 26, 2017 FirmBee / Pixabay The online learning revolution has been booming these past two years and it shows no signs of slowing down. Part of me used to think people would eventually get tired of online courses and trainings but personally, I’ve taken quite a few … Continue reading Why You Should Charge More When Pricing Your Online Course →

5 Pricing Strategies Every Sales Proposal Should Use

Sales Techniques

Ruben Gamez — December 5, 2017 — December 5, 2017 Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. You’re trying to win the client who tops all clients; you’ve been burning the midnight oil obsessing over every last detail: What is going to … Continue reading 5 Pricing Strategies Every Sales Proposal Should Use →

The Psychology of Competitive Pricing for Ecommerce

eCommerce Strategies

Michael Ugino — October 18, 2017 — October 18, 2017 Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the … Continue reading The Psychology of Competitive Pricing for Ecommerce →

Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!

Negotiation Skills

Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula! →