Emily CarterMarch 19, 2015 They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Even … Continue reading Google Algorithm Changes: Prepare for the Mobile Apocalypse!
Denise O’BerryMarch 17, 2015 There are a lot of things that can go wrong in a project. Surprises can kill even the best laid plans. Taking the time to conduct a change readiness assessment before you build your project plan can help you “know what you don’t know” so you can nip problems in the … Continue reading How Do I Prepare My Business For Change?
Business.comFebruary 24, 2015 Landing pages are the first destination for new users coming to your site. They offer a representation of your brand, and can be a great tool for capturing leads and driving sales. However, your landing page will not help convert users if they are not optimized for generating leads. It is essential … Continue reading Prepare For Landing: 5 Tips To Optimize Your Landing Page
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
BusinessVibesJanuary 13, 2015 There are many great businesses you can start that are focused on helping others. But, perhaps the greatest gift is the gift of self-reliance. Survivalist companies are springing up everywhere. If you’ve ever wondered whether this is the niche for you, here’s how to tell. You Know A Lot About Survival How … Continue reading Small Businesses for Today’s World: Helping People Prepare With a Survivalist Startup
Contributor Arnie Kuenn observes content marketing’s rise and speculates as to what the coming years will bring. Arnie Kuenn on January 12, 2015 Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no … Continue reading What Is The Future Of Content Marketing And How Can You Prepare?
Isaac LeungJanuary 9, 2015 Chris Bear, Head of Multimedia Studio and Print Production, at Clemenger BBDO Sydney says, 2015 will see digital advertising ramping up – and studio managers and operators will need a variety of new skills to stay relevant. “Multi-skilled” and “cross-channel” are just some of the words that describe a studio operator of today. According … Continue reading Why Studio Managers And Operators Should Prepare For The Digital World
Young Entrepreneur Council November 22, 2014 How should you go about building up your social media presence prior to a big event or launch? 1. Add Exclusivity and Teasers I find that often creating an early VIP program works wonders. You should share behind-the-scenes screenshots and information while allowing a certain group of loyal fans … Continue reading 12 Ways to Use Social Media to Prepare for Your Launch
Bill Walls November 21, 2014 The marketplace is starting to look more promising for small business owners that are looking to sell their businesses. 2013 showed a noticeable increase in the amount of closed transactions, up 41.7% from the prior year period ending September 30, 2013. An increase in the number of small businesses listed … Continue reading How To Prepare Your Business For Sale And Get Top Dollar
By Jen Cohen Crompton, Published October 29, 2014 An eye-opening future of work statistic is that 65 percent of children entering school today will work in careers that haven’t been invented. Imagine the possibilities and opportunities that the world is creating as we evolve at a rapid pace and continue transforming society. Amazingly, that stat, … Continue reading The Future Of Work: Understand, Prepare, And Innovate
