Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. Pamela Parker on September 30, 2021 Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters … Continue reading What do marketing attribution and predictive analytics tools do?
Tag Archives: Predictive
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
How to Use Predictive SEO to Create New Content That Drives Traffic
Erika Giles October 14, 2020 Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due to the overwhelming amount of content available on the internet today. However, you can still reach … Continue reading How to Use Predictive SEO to Create New Content That Drives Traffic
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer Ginny Marvin on June 23, 2020 Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on … Continue reading Welcome to the Predictive Marketing Era
Predictive Modeling: How Data Can Help You Predict the Future
Sara Card — January 13, 2020 As a marketer, do you ever wish you could predict the future? If you could just figure out which shoppers were more likely to buy something in the next month, for example, you would know which of them to target with ads. If you could just identify which customers … Continue reading Predictive Modeling: How Data Can Help You Predict the Future
3 Ways Small Businesses Can Leverage Predictive Analytics
Andrej Kovacevic — July 29, 2019 Follow @andrejtl — July 29, 2019 Photo: tippapatt / Adobe Stock Small businesses in every industry wage a constant battle to capture and keep the attention of consumers in their target market. In some cases, they do so in direct competition with some of the world’s best-known brands. To … Continue reading 3 Ways Small Businesses Can Leverage Predictive Analytics
How to Use Predictive Analytics in Your E-commerce Email Campaigns
Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns
Search Turns Predictive Into Addictive
Search Turns Predictive Into Addictive by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday There’s a movement underfoot. Selina Eizik, who joined Conductor as COO in July 2018, wants to lead it after spending nearly 16 years at the search and digital agency Acronym, where she held the position of CEO for the past 5.5 years. Eizik … Continue reading Search Turns Predictive Into Addictive
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
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