Tag Archives: Predictive

Why you should add predictive modeling to your marketing mix

Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Jessica Hawthorne-Castro on January 31, 2024 Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to … Continue reading Why you should add predictive modeling to your marketing mix →

The power of predictive analytics: Is the future now?

Predictive Analytics

Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Alan K’necht on October 20, 2023 Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to … Continue reading The power of predictive analytics: Is the future now? →

4 AI categories impacting marketing: Predictive analytics

Predictive Analytics

While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics →

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support

Data-Driven Strategy

Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support Puneet Mehta / 14 Jul 2022 Nearly half (48%) of people would rather go to the dentist than call customer service. Yikes. But, should this really be that surprising? Here are data-driven contact centers for proactive, predictive, and preventive support in your customer service. It’s … Continue reading Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support →

Converseon applies predictive analytics to conversation data

Predictive Analytics

A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data →

Using Predictive Analytics to Improve Customer Experience Through Personalization

Customer Experience

Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022 The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization →

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

CTV Advertisement

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes →

19 questions to marketing attribution and predictive analytics vendors during a demo

Marketing Attribution

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →

Do you need a marketing attribution and predictive analytics tool?

Marketing Attribution

Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success. Pamela Parker on December 17, 2021 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how … Continue reading Do you need a marketing attribution and predictive analytics tool? →

Nielsen’s Gracenote adds predictive content analytics

Content Optimization

Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics →