Tag Archives: Power

The Power of a Multi-Channel Strategy

Erin Hynes November 30, 2021 With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target audience that you can reach, and it helps you to … Continue reading The Power of a Multi-Channel Strategy →

The Power of Personalization in Digital Marketing

Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing →

How Small Businesses Can Leverage the Power of Social Media Marketing

Social Media Advertisement

Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing →

The Power And Importance Of Inclusive Storytelling

Storytelling

The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling →

Unlocking the Power of Diversity, Equity & Inclusion

Diversity

Mukesh Gupta September 27, 2021 Diversity, Equity and Inclusion is on top of every organisation – social or entrepreneurial and every leader worth their salt is thinking about how to make their culture more inclusive and equitable for all members of the tribe. In this blog I want to warn leaders about the risk of … Continue reading Unlocking the Power of Diversity, Equity & Inclusion →

Harness the Power of Segmentation with Automated Follow-Ups

Marketing Segmentation

Karen Repoli September 2, 2021 The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about … Continue reading Harness the Power of Segmentation with Automated Follow-Ups →

The Hidden Language of Personal Power, Part 2

Personal Professionality

Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2 →

The Hidden Language of Personal Power

Personal Development

Achim Nowak August 23, 2021 You need to stop being a doormat, Reverend Mona said to me. I was 34 years old at the time. Artistic Head of an internationally acclaimed theatre company in New York. Hot shit, so I thought. For the first time in my life, I had taken 6 weeks off to … Continue reading The Hidden Language of Personal Power →

Knowledge is Power, not Control

Knowledge Management

Simon Ruscoe August 18, 2021 When we document or create processes, we do more than capture information or design new ways of working; we contribute to an open, transparent and ‘healthy’ culture. I was reminded of this working with a client recently; the client didn’t have good processes and documentation, and this was contributing to … Continue reading Knowledge is Power, not Control →

The Power of Visuals in Online Marketing

Online Marketing

Dildeep Singh August 3, 2021 The average adult consumes over 34 gigabytes of information per day. That equates over 100,000 words and is more than five times the average from just fifty years ago. This is hardly surprising, given the availability of information in the modern age. What is surprising is how little of that … Continue reading The Power of Visuals in Online Marketing →