Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling
Mukesh Gupta September 27, 2021 Diversity, Equity and Inclusion is on top of every organisation – social or entrepreneurial and every leader worth their salt is thinking about how to make their culture more inclusive and equitable for all members of the tribe. In this blog I want to warn leaders about the risk of … Continue reading Unlocking the Power of Diversity, Equity & Inclusion
Karen Repoli September 2, 2021 The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and down-sells. (For more information check out Forbe’s article, A Beginner’s Guide to Upselling and Cross-selling.) But what about … Continue reading Harness the Power of Segmentation with Automated Follow-Ups
Achim Nowak August 31, 2021 Part 1 Dawn Denvir was the Head of Organizational Learning and Development at UNICEF. Her comment taps into a powerful conundrum. Really, why would anyone resent genuine expertise? Expertise is a potent source of personal power. When deployed with a clear-eyed understanding of social context, it has the potential to … Continue reading The Hidden Language of Personal Power, Part 2
Achim Nowak August 23, 2021 You need to stop being a doormat, Reverend Mona said to me. I was 34 years old at the time. Artistic Head of an internationally acclaimed theatre company in New York. Hot shit, so I thought. For the first time in my life, I had taken 6 weeks off to … Continue reading The Hidden Language of Personal Power
Simon Ruscoe August 18, 2021 When we document or create processes, we do more than capture information or design new ways of working; we contribute to an open, transparent and ‘healthy’ culture. I was reminded of this working with a client recently; the client didn’t have good processes and documentation, and this was contributing to … Continue reading Knowledge is Power, not Control
Dildeep Singh August 3, 2021 The average adult consumes over 34 gigabytes of information per day. That equates over 100,000 words and is more than five times the average from just fifty years ago. This is hardly surprising, given the availability of information in the modern age. What is surprising is how little of that … Continue reading The Power of Visuals in Online Marketing
Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing
Nupura Ughade July 21, 2021 Twitter recently announced their subscription module called Twitter Blue, hence finally taking a plunge into the world of subscriptions. It is available for their ‘power users’ in Canada and Australia with premium features at a monthly subscription fee. Twitter was considering the move to subscriptions since their ad revenues saw … Continue reading 3 Ways Subscriptions Can Power your Growth
