By Next Big Idea Club April 06, 2022 Laura Shin is a crypto journalist, host of the Unchained podcast, and former senior editor at Forbes. Below, she shares five key insights from her new book, The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Listen to the audio version—read by Laura herself—in … Continue reading 5 insights about cryptocurrency to help you understand the power, politics, and personalities
Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022 Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
By Maria Colacurcio February 12, 2022 This past November, 4.5 million workers resigned in search of new opportunities. Many are looking for more transparency, equity, and a company that shares their values. If you’re one of those workers or you’re thinking about leaving your job, it can be hard to know how to … Continue reading Workers, you’ve got the power. Here’s how to use it
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. Pamela Parker on February 10, 2022 Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers … Continue reading What is call analytics and how is AI giving marketers more power to measure inbound call data?
Ralph Ronzio January 27, 2022 With an estimated 3.24 billion gamers around the world and a market expected to reach $ 545.98 billion by 2028, gaming data is a valuable resource that can help game development companies optimize and improve business performance. It’s also notable that, in recent years, online video games have overtaken traditional … Continue reading How Does Data Power Modern Video Games?
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Erin Hynes November 30, 2021 With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target audience that you can reach, and it helps you to … Continue reading The Power of a Multi-Channel Strategy
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
