In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise. Kim Davis on June 15, 2023 “It’s clear to us that we are in a revolutionary moment,” said Pega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI … Continue reading Pega: AI will power the autonomous enterprise
Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power by Laurie Sullivan @lauriesullivan, June 1, 2023 Microsoft needs additional ways to tap Nvidia’s graphic processing units (GPUs), as demand continues to grow for processing power and cloud infrastructure that can run generative artificial intelligence (GAI) models. The Redmond, Washington-based company seems to have found … Continue reading Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power
Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing
By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal
Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
Boost’s e-bike conversion kit offers elegant and discreet power Daniel Cooper @danielwcooper There are a number of e-bike conversion kits on the market, all offering ways to electrify your existing wheels. Boost has emerged as an option with a more elegant and easier way of doing things than some of its rivals. Rather … Continue reading Boost’s e-bike conversion kit offers elegant and discreet power
By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?
In this webinar, learn how you can target audiences at the right time and at the right cost. Cynthia Ramsaran on March 16, 2023 at 4:38 pm | Reading time: 1 minute With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides … Continue reading The power of programmatic advertising
By Jenna Abdou March 11, 2023 When Tarika Barrett, PhD, was pivoting Girls Who Code’s (GWC) programs to online learning during the pandemic, she heard a story that became a guiding light for her team. Karina Popovich, a GWC alum, created Makers for COVID-19, a global coalition 3D printing up to 22,000 … Continue reading Girls Who Code’s CEO on the radical power of joyful activism
