How to Prepare for the Declining Power of Link Building in SEO Nate Nead / 29 Dec 2022 SEO is not what it used to be. Search engines are changing faster than they have in the last decade, thanks in part to the help of artificial intelligence tools like OpenAI’s GPT-3. The unfortunate aspect … Continue reading How to Prepare for the Declining Power of Link Building in SEO
By Porter Braswell November 24, 2022 When I was raising capital for Jopwell, my first startup, I remember going in to meet with a notable investor at a very well-known firm. I was nervous—so was my cofounder Ryan Williams. And when we walked into the board room our stomachs dropped again. We immediately noticed … Continue reading The hidden power of being “the only” in the room
Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality
By Shalene Gupta August 12, 2022 Times are tough, inflation is sky high, but just how bad are things really? A new study by customer review company Consumer Affairs analyzed data from the U.S. Bureau of Labor Statistics, the U.S. Census, the National Association of Realtors, and the Education Data Board to quantify … Continue reading Gen Z has 86% less purchasing power than baby boomers did in their 20s
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
The way to break marketing’s “privacy paradox” is to lead with first-party data transparency. Josh Perlstein on July 15, 2022 at 12:13 pm Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust … Continue reading Guarantee trust by handing privacy power back to the consumer
Power Through a Possible Recession With Growth Stocks InvestorPlace / 21 Jun 2022 While recession risks are rising and stocks are falling, we’re growing very bullish on a particular group of stocks in the market. The best thing to do during bear markets and crashes is to hunker down in stocks that will soar … Continue reading Power Through a Possible Recession With Growth Stocks
Tesla pledges to fix Australian state’s power woes And if Tesla can’t install 100MWh of batteries in 100 days, the system will be free. D. Cooper @danielwcooper March 10th, 2017 Roberto Baldwin Lyndon Rive, co-founder of Solar City and head of Tesla’s energy division, believes that his company could fix an Australian state’s energy woes … Continue reading Atlassian co-founder takes big step toward shutting down Australia’s coal power
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. William Terdoslavich on May 23, 2022 Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its … Continue reading The power and limitations of universal IDs
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
