Tag Archives: Power

The power of shared beliefs: Market what you believe, not only what you do

Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018   For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do

The Power of Automated Follow-Ups and List Segmentation

Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation

The Power of Empowerment: CEOs Can Help Employees to Become Leaders

David Kiger — October 29, 2017 Follow @davidkiger — October 29, 2017 Leadership in any business begins with the boss. Executives that encourage and empower employees to become leaders can develop a strong team at all levels, and therefore increase the chances to be successful. As Marshall Goldsmith writes in a story for Harvard Business … Continue reading The Power of Empowerment: CEOs Can Help Employees to Become Leaders

Turn Your Billable Service Company Into a Profit Machine with the Power of BI

Rob Wood — October 5, 2017 — October 5, 2017 Clker-Free-Vector-Images / Pixabay Services companies have an incredible opportunity for growth via the power of Business Intelligence (BI). With a financial model based on billable hours, the ability to analyze not only a client’s billing details, but all associated costs required to maintain that customer … Continue reading Turn Your Billable Service Company Into a Profit Machine with the Power of BI

What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?

Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?

How to use the power of social media to better market your online store

Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand. Steve Olenski on July 31, 2017     When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build … Continue reading How to use the power of social media to better market your online store