Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. Tom Costello on April 2, 2019 As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly … Continue reading Pump up the power of your display ads
Tag Archives: Power
The Power of Mutually Beneficial Work Relationships
Dr. Kathleen Allen — March 14, 2019 Follow @LeadingRoots — March 14, 2019 Ways the relationship between a squid and its bacteria buddy can teach us how to build stronger, more mutually beneficial work relationships. In my work with corporations and non-profits we look to nature as a muse for smarter, more successful organizational business … Continue reading The Power of Mutually Beneficial Work Relationships
The Power of Video for Marketing to Millennial Decision-Makers
Bruce McKenzie — March 10, 2019 — March 10, 2019 In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s … Continue reading The Power of Video for Marketing to Millennial Decision-Makers
When Less Is More: The Power of Minimalism in UX Design
Zach Watson — February 7, 2019 — February 7, 2019 As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile. Creating an interface that’s intuitive requires two steps: First, determining the most … Continue reading When Less Is More: The Power of Minimalism in UX Design
How to Use the Power of Local SEO for Your eCommerce Site
Sarah Voigtman — February 1, 2019 — February 1, 2019 FirmBee / Pixabay Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce … Continue reading How to Use the Power of Local SEO for Your eCommerce Site
The Power of a Bonded Organizational Culture
Karl Sharicz — October 24, 2018 — October 24, 2018 With the onset of fall here in the Northeast US, I find the changing seasons to be a time of inspiration and reflection. A few years ago, I attended a lecture at our local library. Grant Welker, co-author of a book published in 2015 entitled, … Continue reading The Power of a Bonded Organizational Culture
The Power Of Link Building
The Power Of Link Building Whether you have a blog or an ecommerce store, one of the most powerful SEO strategies is link building. Having a robust Link building strategy in place can be the difference between your website ranking on page 10 and page 1. But before that, it is important to understand … Continue reading The Power Of Link Building
How to use data to power target account selection
Account-based marketing is the new normal, but building target account lists is still a challenge. Here’s how data can simplify the process. According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement … Continue reading How to use data to power target account selection
The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks. Peter Minnium on October 8, 2018 “Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was … Continue reading The power of disruptive digital narrative
Understanding the Power of Email Marketing Relationships
Dave Charest — September 21, 2018 Follow @DaveCharest — September 21, 2018 When we think of Fall, many of us think cooler weather, earlier sunsets, and apple picking. But for the majority of small business and nonprofits, this time is used to prepare for and launch into the race towards year-end goals. Timing is everything, … Continue reading Understanding the Power of Email Marketing Relationships
Random Posts on
3 Advertising Tactics That Generate Leads On Facebook
Do’s & Don’ts When Using Blogging for Personal Branding & Job Search
Building a Slack Community
What I Learned Being a Social Media Coach
The Importance of Visual Content For Telling Your Story and Engaging Your Customers
7 Quick Tips for Marketers to Stay Productive Throughout a Busy Workday
Ultimate Facebook Ad Types Cheat Sheet
Top 10 Local Search Ranking Factors
Beginners Guide To Periscope
