Tag Archives: Power

The power of outside thinking in solving business problems

  By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems

The power of customer data across the journey: Acquisition

Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition

This new geothermal plant in the Nevada desert is helping power Google data centers

  By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers

The power of predictive analytics: Is the future now?

Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Alan K’necht on October 20, 2023 Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to … Continue reading The power of predictive analytics: Is the future now?

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023   In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies

Why you need stick-to-itiveness and how to tap that power for success

  By Lydia Dishman July 31, 2023 In the ever-evolving conversation about the talent landscape, we always cycle through headlines about job-hopping. Millennials quickly earned a reputation for job-hopping, but early data shows that Gen Z employees are more than twice as likely to leave their current job in the next month—so the trend continues. … Continue reading Why you need stick-to-itiveness and how to tap that power for success

4 CDP strategies to unlock the power of first-party data

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data