Tag Archives: Power

Survey Reveals The Brand Power Of Augmented Reality

Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Guarantee trust by handing privacy power back to the consumer

The way to break marketing’s “privacy paradox” is to lead with first-party data transparency. Josh Perlstein on July 15, 2022 at 12:13 pm Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust … Continue reading Guarantee trust by handing privacy power back to the consumer

Atlassian co-founder takes big step toward shutting down Australia’s coal power

Tesla pledges to fix Australian state’s power woes And if Tesla can’t install 100MWh of batteries in 100 days, the system will be free. D. Cooper @danielwcooper March 10th, 2017 Roberto Baldwin Lyndon Rive, co-founder of Solar City and head of Tesla’s energy division, believes that his company could fix an Australian state’s energy woes … Continue reading Atlassian co-founder takes big step toward shutting down Australia’s coal power

This former Apple executive says leaders should draw their power from their teams

By Gary Hamel and Michele Zanini   April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams