Dave Sutton — August 28, 2018 — August 28, 2018 As a recognized global communications leader that enables millions of customers to transform their businesses and their lives through innovative technology solutions, CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, … Continue reading How to Power Up Channel Partner Relationships
Daniel Burrus — May 21, 2018 Follow @DanielBurrus— May 21, 2018 The common view of customer service is one focused on reaction. A customer buys something, has a problem, issue or question—either during the sales process itself or later on—which is then handled by a customer service professional. But, consider the possibilities of anticipating what … Continue reading The Power of Anticipatory Customer Service
Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email
Daniel Stewart — April 23, 2018 Follow @stewartleader — April 23, 2018 Free-Photos / Pixabay “Do you know how much money I would pay for that kind of information?” A senior level executive, at one of the fastest growing companies in America, said, and then sat back and pondered the answer to his own question. … Continue reading 6 Ways to Leverage the Power of 360° Assessments For Your Leaders
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. Sherry Bonelli on April 9, 2018 This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up … Continue reading The power of podcasting: SEO keyword angles
Chris Abraham — April 10, 2018 Follow @chrisabraham — April 10, 2018 If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to … Continue reading You Can’t Ignore the Power That Search Holds for Your Business
Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience
Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Bob Apollo — January 25, 2018 Follow @bobapollo — January 25, 2018 Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that were genuinely unpredictable or completely beyond our control. Sometimes (more often than some sales people might care to admit) they go wrong … Continue reading Harnessing the Power of Hindsight…
Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation
