Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand. Steve Olenski on July 31, 2017 When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build … Continue reading How to use the power of social media to better market your online store
Julia Borgini — July 31, 2017 Follow @spacebarpress — July 31, 2017 Publishing content regularly is important, but how do you come up with ideas to keep the pipeline fed? Here’s a secret: you already have all your ideas, they’re just in a different format. By taking the content you already have and repurposing it, … Continue reading Out of Ideas for LinkedIn? Here are 7 Repurposing Hacks to Save You Time & Brain Power
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017 Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection
Gemma Wilson-Vidal — July 25, 2017 — July 25, 2017 geralt / Pixabay In the world of comms, there are many things that are really important. Coming up with a strong, long-term strategy; if you’re in internal comms, being able to engage employees from a range of disciplines and backgrounds; being good at communicating is … Continue reading The Power of Networking
Ellen Huxtable — July 20, 2017 Follow @abiztweet — July 20, 2017 geralt / Pixabay Power networking builds; thoughtless networking destroys. Visibility in person and online can attract customers, supporters and affiliates. But the wrong actions or the wrong communications can at best make your efforts useless. More likely, the unknowing steps you take can … Continue reading Power Networking: 5 Tips to Avoid Disaster
Mathew Heggem — July 17, 2017 Follow @SUMInnovation — July 17, 2017 Recently, I was pondering the gulf that exists between the fantasy of entrepreneurship and the reality. Pop culture portrays entrepreneurs as superheroes. They’re hailed as master innovators; economic revitalizers; and big, bold (and sometimes horribly bad) risk takers. These depictions aren’t incorrect, per … Continue reading Growth, Money, and People Power: Converting Assets Into Opportunities
Navah Hopkins — July 14, 2017 — July 14, 2017 Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All … Continue reading 13 Power Tips for #Winning Mobile Ad Copy
Greetje den Holder — June 13, 2017 Follow @GdenHolder— June 13, 2017 If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. According to Adam Wagner, with 3 billion searches per month, YouTube’s search … Continue reading How to Leverage the Power of Video Content
Adam Fout — June 8, 2017 Follow @bluesteeletx— June 8, 2017 geralt / Pixabay Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content. The reason for this is simple, I think — video just requires a lot more work. A good writer … Continue reading The Power of Video Content Marketing
