Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. By Steve Petersen February 6, 2026 Martech is a team sport, and no one wins it alone. Success depends on coordination across internal teams and external partners. A customer success … Continue reading Why customer success managers are a martech power move
January 30, 2026 These three toxic power moves kill meetings span>span]:whitespace-nowrap”>Meetings are breeding grounds for three highly toxic power moves: AMPLIFICATION: The boss speaks, and suddenly it’s gospel. People start self-censoring, sugarcoating bad news, and swallowing their dissenting opinions. INCOMPETENCE: When a leader can’t run a meeting, it drains the room’s energy. People leave annoyed … Continue reading These three toxic power moves kill meetings
January 25, 2026 How coal mine waste could power America’s next clean energy movement
January 12, 2026 Change is a choice: Embrace your power to transform span>span]:whitespace-nowrap”>The majority of us see change as a blind scary leap into the unknown—a scary evolution that demands we give up on everything we know. But what if we reframed change, not as something that happens to us, but as something we actively … Continue reading Change is a choice: Embrace your power to transform
November 16, 2025 Why giving away your company is the ultimate legacy power move
September 02, 2025 Ann Arbor is reinventing the power company BY Adele Peters Most new renewable energy projects take the form of massive wind or solar farms. Ann Arbor, Michigan, is trying something different: a new city-owned utility is building a local power network within city limits, made up of solar microgrids and geothermal energy installed … Continue reading Ann Arbor is reinventing the power company
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025 User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success
July 08, 2025 Moonvalley releases its ‘power tool’ for AI filmmaking On Tuesday, AI lab Moonvalley announced the public release of Marey, a video model designed as a production-grade tool for professional filmmakers. Marey—pronounced “Mary” and named after early film pioneer Étienne-Jules Marey—was trained exclusively on explicitly licensed material. Cofounder and CEO Naeem Talukdar says … Continue reading Moonvalley releases its ‘power tool’ for AI filmmaking
Google’s New Type Of Ad Auction, Reason Clean Fusion Power Is Needed by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2025 Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI. The framework advances … Continue reading Google Presents New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. Brianna Miller on June 25, 2025 For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 … Continue reading Are brand awareness and demand generation rivals, or the ultimate power couple?
