Tag Archives: Power

MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity

  By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson.    This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity

Tech layoffs: Are they a necessary evil or a control tactic for bosses to regain power?

  By Jennifer Alsever February 24, 2023 Tech companies laid off more than 108,000 people in the past two months, amid an economy marked by severe labor shortages that for the past two years put employees firmly in the driver’s seat. Now some workers speculate that the job cuts could be a veiled power grab … Continue reading Tech layoffs: Are they a necessary evil or a control tactic for bosses to regain power?

Meta Introduces LLaMA, Large Language Model That Runs On Less Power

Meta Introduces LLaMA, Large Language Model That Runs On Less Power by Laurie Sullivan  @lauriesullivan, February 24, 2023 Meta will release a new large language model (LLM) it calls LLaMA, which is designed to help researchers advance their work in artificial intelligence, the company’s CEO Mark Zuckerberg announced in a Facebook post on Friday. LLMs are what … Continue reading Meta Introduces LLaMA, Large Language Model That Runs On Less Power

Survey Reveals The Brand Power Of Augmented Reality

Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Guarantee trust by handing privacy power back to the consumer

The way to break marketing’s “privacy paradox” is to lead with first-party data transparency. Josh Perlstein on July 15, 2022 at 12:13 pm Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust … Continue reading Guarantee trust by handing privacy power back to the consumer