Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience
Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Bob Apollo — January 25, 2018 Follow @bobapollo — January 25, 2018 Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that were genuinely unpredictable or completely beyond our control. Sometimes (more often than some sales people might care to admit) they go wrong … Continue reading Harnessing the Power of Hindsight…
Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation
Paul Keijzer — November 28, 2017 Follow @Paul_Keijzer — November 28, 2017 5arah / Pixabay Annual performance reviews are just around the corner for most organizations. This is the time when you’re meeting with your team members and discussing how well they did, where they need to improve and how you can support their development. … Continue reading How To Use The Power Of Calibration To Grow Teams
Jess Mizerak — November 1, 2017 — November 1, 2017 Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that email was crazy genius! Standing in the consumer’s … Continue reading Email Campaigns and Loyalty Programs: The Ultimate Power Couple
David Kiger — October 29, 2017 Follow @davidkiger — October 29, 2017 Leadership in any business begins with the boss. Executives that encourage and empower employees to become leaders can develop a strong team at all levels, and therefore increase the chances to be successful. As Marshall Goldsmith writes in a story for Harvard Business … Continue reading The Power of Empowerment: CEOs Can Help Employees to Become Leaders
Steph Marsh — October 28, 2017 — October 28, 2017 It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories don’t start with … Continue reading Harness the Power of Business Storytelling Through Video
Rob Wood — October 5, 2017 — October 5, 2017 Clker-Free-Vector-Images / Pixabay Services companies have an incredible opportunity for growth via the power of Business Intelligence (BI). With a financial model based on billable hours, the ability to analyze not only a client’s billing details, but all associated costs required to maintain that customer … Continue reading Turn Your Billable Service Company Into a Profit Machine with the Power of BI
Brian Basilico — August 23, 2017 Follow @bbasilico — August 23, 2017 Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we … Continue reading What Is The Power Of A “Little C” and “Big C” And A “Little B” and “Big B” For Your Business?
