Jona JoneMarch 6, 2015 Would you like to earn a living through blogging? Image via Flickr Today, blogging is considered as one of the most practical and effective ways to promote one’s brand or business. Millions of blogs exist, with some of them acting as personal diaries while some are built for the sole purpose … Continue reading Weighing the Potential of Niche Blogging
Greg DigneoMarch 4, 2015 Today, I want to show you one of the most powerful ways to market your business, get your name out there, and sign up new customers and clients. You don’t have to shell out a dime for advertising, you don’t have to pay for expensive software, and no, you don’t even … Continue reading The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging
Michael Davidson A few years ago, Micah Adler and his colleagues had a problem. His startup, Fluent Mobile, had developed a mobile app named Fluent News Reader that received rave reviews, but after the interest created by a successful launch the app had difficulty finding users. It turned out no matter how good the reviews, … Continue reading Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
Dave RosnerJanuary 7, 2015 The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch … Continue reading 3 Strategies to Unlock YouTube’s Potential in 2015
Gregg Hano December 3, 2014 Many businesses give their entry-level products less effort than more advanced products. I certainly understand why some might think this way – revenue per customer is lower, support needs are greater and many are ‘tests’ or ‘proof-of-concepts’ of which only a small percentage may become viable products and long term … Continue reading Is There Greater Potential For Your Entry-Level Product?
AJ McGowan November 21, 2014 If a black loading screen appeared on your living room TV between your television show and an advertisement, you’d think something was wrong. But it is unwelcomely expected when it comes to viewing video on mobile devices. While this “waiting period” happens on your mobile device regularly, it doesn’t have … Continue reading Realizing the Full Potential of Mobile Video Ads
Kimberly Brandt November 20, 2014 Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know … Continue reading How To Maximize The Potential Of The Email Channel
by Gord Hotchkiss, Oct 23, 2014 IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking study I told you about in my last three columns. I had mentioned that about 84% of all the clicks on the page in … Continue reading Why SEO Never Lived Up To Its Potential
With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates
If you are working in sales, you realize just how gratifying and financially rewarding it can be. Yet, to fail to achieve your full potential in this cut throat business can also find you caught up in one of the most frustrating, stressful and completely wretched ways of trying to make a living. There are … Continue reading Sales Coaching ? The Means to Reaching Your Full Potential in Sales
