Ben SmithOctober 18, 2015 We’ve rapped before about subject lines and their importance. But there’s a little extra something-something that is chilling out in inboxes right next to your glorious email titles: preheaders i.e. that little line of text that follows the subject the line. When you open an email, it appears before your email’s … Continue reading 4 Ways To Maximize The Potential Of Your Preheader
Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
Lynn TornabeneSeptember 21, 2015 In the U.S., programmatic ad spending topped $ 10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their … Continue reading How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
Personal Branding BlogJune 21, 2015 The most successful entrepreneurs aren’t narcissistic. They acquire lasting and loyal followers because they invest energy in understanding their customers needs and wants. They’re also aware of the many other factors that influence a person’s decision making, from their job security to their confidence in the economy. These highly effective … Continue reading 6 Critical Traits Show Your Entrepreneurial Potential
Leslie BrokawJune 1, 2015 Companies can benefit from the trend toward “collaborative consumption” through creative new approaches to defining and distributing their offerings. Not everyone wants to own all the products they use. Instead, “increasing numbers of consumers are paying to temporarily access or share products and services rather than buy or own them.” That’s … Continue reading The Untapped Potential Of Unused Capacities
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Darleen DeRosaApril 21, 2015 Your company probably has a succession management plan for your CEO, but what if one of your top performing mid-level managers submitted a resignation letter tomorrow? Mid-level managers are the foundation your business is built on, and the cost of replacing them is significant. Some industry experts estimate it’s upward of … Continue reading Succession Management: How AmeriGas Identified High Potential Employees
Maren HoganApril 15, 2015 As I’ve worked my way from answering phones at the local news desk to attempting to run a company that leaves a lasting impression on clients and employees, I have made a lot of mistakes. A LOT of mistakes. And what’s interesting about mistakes is that they seem to repeat themselves. … Continue reading 5 Ways To Limit Your Lifetime Leadership Potential
