Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Clare Nemeth June 28, 2016June 28, 2016 Have you ever had tons of points on your loyalty card, but no idea how to spend them? You collected all those precious points, but for what? The broken promise of being rewarded can shortly result in disappointment. That’s definitely something you want to avoid in your … Continue reading 5 Tactics to Avoid Loyalty Program Members from Sitting on Their Points
by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey
by Sujain Thomas June 11, 2016 Follow @sujainthomasJune 11, 2016 If you are starting in web design, it is easy to get lost in the sea of confusing jargon. It gets worse because every new day comes with new technologies, which require you to stay up-to-date with all these new ideas. One key idea that … Continue reading 5 Important Points About Database Driven Website
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. Jenny Foster on February 26, 2016 A driving force behind my marketing career over the past few … Continue reading Setting Local SEO Expectations: 3 Points To Hit Early And Often
By Joydeep Bhattacharya January 29th, 2016 How well prepared are you for a technical site audit? Here are some here are 5 points not to miss. 1. Take Mobile Optimization To The Next Level Mobile is critical for your business. More than half of the search queries that Google handles every day come from mobile … Continue reading 5 Points Not To Overlook In A Technical SEO Audit
by Erin Dore Miller January 28, 2016January 28, 2016 About a year ago, I published a blog post on how to add bullet points to your LinkedIn profile. I couldn’t believe how popular that post was! So many people Liked, Shared and Commented. It was great fun! Unfortunately, the code to create a bullet point … Continue reading How to Add Bullet Points to Your LinkedIn Profile
John CostelloOctober 17, 2015 Online businesses migrating from on-premise or custom ecommerce solutions to SaaS platforms are saving hundreds of thousands of dollars on go-to-market and maintenance costs. These savings are then reinvested in attracting net new customers, building strong loyalty and customer lifetime value, and ultimately creating a brand that resonates with your target … Continue reading 14 Common Ecommerce Pain Points Currently Reducing Your Business Efficiency and ROI
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
By Jessica Davis September 17th, 2015 Social media platforms offer entrepreneurs and marketers a great opportunity to boost their business and marketing capabilities by allowing them to connect directly with their audience. And yet, despite all the social media marketing tips and tricks that are freely available on the Internet, you may find it difficult … Continue reading Social Media Management Pain Points And How You Can Deal With Them
