by Lori SoardOctober 18, 2016 Back in 1996, I started offering online writing courses through chat rooms to a handful of students. At that time, there weren’t as many online course options out there and what I and others were doing was still groundbreaking. Today, you can find courses on multiple platforms, sell them on … Continue reading 12 Step-by-Step Points to Write Your First Online Course – Part I
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Jim Brodo Follow @jimbrodoSeptember 24, 2016 I would like to introduce my first Business Acumen Bullet Points blog post. These posts will focus on topics, issues, challenges, ideas, tips, or whatever situations that pop up during the course of the routine business day. Many of these thoughts and situations are too big to tweet … Continue reading Business Acumen Bullet Points: Quick Thoughts, Ideas, and Tips on Business
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Clare Nemeth June 28, 2016June 28, 2016 Have you ever had tons of points on your loyalty card, but no idea how to spend them? You collected all those precious points, but for what? The broken promise of being rewarded can shortly result in disappointment. That’s definitely something you want to avoid in your … Continue reading 5 Tactics to Avoid Loyalty Program Members from Sitting on Their Points
by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey
by Sujain Thomas June 11, 2016 Follow @sujainthomasJune 11, 2016 If you are starting in web design, it is easy to get lost in the sea of confusing jargon. It gets worse because every new day comes with new technologies, which require you to stay up-to-date with all these new ideas. One key idea that … Continue reading 5 Important Points About Database Driven Website
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. Jenny Foster on February 26, 2016 A driving force behind my marketing career over the past few … Continue reading Setting Local SEO Expectations: 3 Points To Hit Early And Often
By Joydeep Bhattacharya January 29th, 2016 How well prepared are you for a technical site audit? Here are some here are 5 points not to miss. 1. Take Mobile Optimization To The Next Level Mobile is critical for your business. More than half of the search queries that Google handles every day come from mobile … Continue reading 5 Points Not To Overlook In A Technical SEO Audit
by Erin Dore Miller January 28, 2016January 28, 2016 About a year ago, I published a blog post on how to add bullet points to your LinkedIn profile. I couldn’t believe how popular that post was! So many people Liked, Shared and Commented. It was great fun! Unfortunately, the code to create a bullet point … Continue reading How to Add Bullet Points to Your LinkedIn Profile
