Erin P. FriarMay 19, 2015 Managing a team of dispersed reps is an immensely demanding job. Managers must constantly coach their reps, update them on organizational changes, assess territory success, and develop business strategies. And in a previous post, we discussed the top 5 pain points for field sales reps working away from a central office location. … Continue reading Top 5 Pain Points Of Field Team Managers
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
John FakatselisMarch 20, 2015 Prioritizing is the number one determinant of sales success. So, what does this mean? It means that how you spend your time as a sales rep means everything. Don’t waste time on opportunities that won’t move forward. Know the difference. So how? That’s the big question. What makes up a good … Continue reading Prioritizing For Success: 4 Key Points
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection … Continue reading Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers
Marie AlonsoFebruary 13, 2015 Everyone in business has them at one time or another. Pain Points. When it comes to business technology, pain points can be vast. Usually, you realize you have a pain point when something is not working properly, or you have a process that is turning increasingly time consuming and costly. Pain … Continue reading What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter
Govind Agarwal November 23, 2014 The smartphone generation prefers to surf for information on their phones. They like the convenience of receiving or sending out mails, surfing the internet, playing games, reading news, watching videos and more, on the go. Apart from looking up for all this on their phones, they also want to … Continue reading Plus Points Of Mobile Optimization for All Websites
By Scott Gillum, Published November 7, 2014 The 2015 planning season is upon us. It’s the time of year when the C-Suite is busy sharpening their elbows to ready themselves for the budget brawl. To help arm marketers for this blood bath, I’ve pulled together benchmarks and/or research needed to defend and win marketing dollars. … Continue reading 5 Key Tips and Data Points to Defend Your 2015 Marketing Budget
Design by maher berro So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what’s the point of this whole website thing if you’re not converting your visitors into … Continue reading 5 Key Points To A Great Looking, Converting Home Page
