Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
Christina Baldassarre — October 29, 2016 — October 29, 2016 Google Plus might not be the most used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an … Continue reading 8 Best Practices For Your Google Plus Page
by Sue Cockburn Follow @SueCockburnAugust 10, 2016 It Used To Be The Yellow Pages, Now It’s Your Small Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your products and services … Continue reading 6 Plus Reasons Why You Need A Small Business Website
by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)
by Andre Oentoro April 18, 2016 Follow @breadnbeyondApril 18, 2016 Last night, I watched a downhill bike competition video on YouTube. In the middle of it, I found out it was sponsored by Red Bull. It’s funny, because earlier (April 21, 2016) I saw another dirt bike race on my cable TV sponsored by the … Continue reading 5 Ways to Blend Your Video with the Future of Marketing (Plus Examples)
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
by Personal Branding Blog January 8, 2016January 8, 2016 Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. This is a great time for personal … Continue reading Why Your Personal Brand Should Be Marketing On Google Plus
by Susan Gilbert December 3, 2015 Follow @SusanGilbertDecember 3, 2015 Why You Should Be Marketing On Google Plus Are you ready to ramp up your marketing strategy on Google Plus? If you answered “No”, you may want to reconsider. The new Google Plus design, launched in mid-November, provides more emphasis on niche communities that bring … Continue reading Grow Your Online Community With The New Google Plus
Laura DonovanSeptember 18, 2015 A few days ago I wrote a blog about Facebook’s Business Page Updates. Besides posting it on my personal blog, I submitted it to an online magazine (Business 2 Community) where it garnered a lot of shares. In fact, it was featured on B2C’s home page under the heading “Popular Today.” … Continue reading Why You Should Add Google Plus To Your Marketing Arsenal
