Tag Archives: plus

How to Find a Creative Agency (Plus Questions to Vet Them)

Katy French — September 2, 2019 — September 2, 2019 If your brand needs help improving its marketing operation, a creative agency can be a powerful partner. From content and KPIs to editorial planning and design, they can help supplement your efforts, guide your strategy, or help you set up your own infrastructure. But finding … Continue reading How to Find a Creative Agency (Plus Questions to Vet Them)

Why You Should Start With One Social Platform (Plus Tips to Choose the One)

Katy French — February 27, 2019 — February 27, 2019 geralt / Pixabay There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a great tool, but with so many damn social platforms (and more coming out of seemingly nowhere), figuring out where to focus your … Continue reading Why You Should Start With One Social Platform (Plus Tips to Choose the One)

Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-medium strategy prepared months in advance? Probably not (and that’s a big mistake). According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet … Continue reading Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees)

Michael Heller — April 26, 2018 — April 26, 2018 What does the future of work look like? Well, if the strides we’ve seen in the past ten years are any indication, it’s going to be very employee-focused, more ROWE than ever before and focus on the engagement of those…well, doing the work. Employee Engagement: … Continue reading The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees)

How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)

Grant Thomas — February 10, 2017 Follow @gsthomas22— February 10, 2017 Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of … Continue reading How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)

Man Plus Machine: Better Recommendations with Referral

Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral

6 Plus Reasons Why You Need A Small Business Website

by Sue Cockburn Follow @SueCockburnAugust 10, 2016 It Used To Be The Yellow Pages, Now It’s Your Small Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your products and services … Continue reading 6 Plus Reasons Why You Need A Small Business Website

How to Repurpose a Case Study (Plus 21 Specific Ideas)

by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)