Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
Bob Hutchins August 24, 2021 Bias has a well-documented effect on reasoning. Bias can affect the processing of information and lead to beliefs that are incongruent with evidence and rational consideration. Bias is therefore expected to influence an individual’s susceptibility to misinformation online. For instance, if you absolutely (the bias) believe the earth is flat … Continue reading Does Personal Bias Make People Vulnerable to Misinformation on Social Media Platforms?
As B2B and B2C buyers do more online, the CDP’s ability to unify profiles is more useful than ever before. Pamela Parker on August 19, 2021 While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer … Continue reading Pandemic challenges intensify need for customer data platforms
Eleanor Hecks August 3, 2021 There are a lot of social media networks out there. We’re long past the days where one or two big names ruled the nest. Yes, of course, there are still some big names in the business — we’re looking at you, the book — but people of all ages are … Continue reading The Top 10 Growing Social Media Platforms for Businesses to Use to Grow
Kelly Groover July 27, 2021 Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows … Continue reading What to Post on Different Social Media Platforms
Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
Plus, the latest on social from The Harris Poll and Sprout Social Kim Davis on April 20, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading SEO platforms, Agile getting it “done”: Tuesday’s daily brief
Angela Hausman, PhD April 8, 2021 Maybe you’ve owned an e-Commerce platform for years or maybe you started into e-commerce during the global pandemic because your physical store wasn’t able to open or customers weren’t willing to shop due to fears of the virus. Regardless of how you got online, as a company, your main … Continue reading Sell More Products Online With These 4 Platforms
David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms
