Emily Standley November 4, 2021 How to Boost a Post on Social Media In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like people reflect back on their college years — those were the good old days. Social media’s purge of organic reach … Continue reading How to Boost a Post on Social Media Platforms
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
Bob Hutchins August 24, 2021 Bias has a well-documented effect on reasoning. Bias can affect the processing of information and lead to beliefs that are incongruent with evidence and rational consideration. Bias is therefore expected to influence an individual’s susceptibility to misinformation online. For instance, if you absolutely (the bias) believe the earth is flat … Continue reading Does Personal Bias Make People Vulnerable to Misinformation on Social Media Platforms?
As B2B and B2C buyers do more online, the CDP’s ability to unify profiles is more useful than ever before. Pamela Parker on August 19, 2021 While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer … Continue reading Pandemic challenges intensify need for customer data platforms
Eleanor Hecks August 3, 2021 There are a lot of social media networks out there. We’re long past the days where one or two big names ruled the nest. Yes, of course, there are still some big names in the business — we’re looking at you, the book — but people of all ages are … Continue reading The Top 10 Growing Social Media Platforms for Businesses to Use to Grow
Kelly Groover July 27, 2021 Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows … Continue reading What to Post on Different Social Media Platforms
Arik Hanson May 6, 2021 Over the last few weeks, we’ve seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn said it was thinking about a Clubhouse rival. Then, Spotify. Then Facebook. Seemingly, everyone is now in the social audio game now–or, at least has plans to enter it. But, … Continue reading Did Social Media Platforms Learn Nothing From the “Stories” Rush?
Plus, the latest on social from The Harris Poll and Sprout Social Kim Davis on April 20, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading SEO platforms, Agile getting it “done”: Tuesday’s daily brief
