Aneeca Younas Last updated: 11 March 2022 Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. … Continue reading Best Affiliate Marketing Programs : Highest Paying Affiliate Marketing Platforms 2022
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Pamela Parker on February 24, 2022 The global pandemic has confirmed what many marketers already knew: the telephone is an integral part … Continue reading 9 call analytics platforms for marketing teams to consider
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide?
FTC Puts Review Platforms On Notice For Violations by Laurie Sullivan @lauriesullivan, February 4, 2022 Ten review management platforms have been placed on notice by the Federal Trade Communication (FTC). Letters went out to the publications, putting them on notice that “avoiding the collection or publication of negative reviews violates the FTC Act.” One letter … Continue reading FTC Puts Review Platforms On Notice For Violations
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return. Pamela Parker on January 23, 2022 Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is the use of software and … Continue reading What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
Terry Choi December 22, 2021 “Do you think we’ll forget you on Christmas just because you moved to Texas?” Deep down, every remote worker wishes for a note like that from their employer — hopefully with a little gift, a small token of appreciation. But if you’re trying to pick a present at the last … Continue reading Top 5 AI-Based Corporate Gifting Platforms to Use This Holiday Season
Here are the top benefits and capabilities professional services network PwC sees in CDPs. Corey Patterson on November 5, 2021 One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change … Continue reading What are the benefits of customer data platforms?
Emily Standley November 4, 2021 How to Boost a Post on Social Media In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like people reflect back on their college years — those were the good old days. Social media’s purge of organic reach … Continue reading How to Boost a Post on Social Media Platforms
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
