The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this the so-called pandemic effect (i.e. people’s tendency to opt for the safety blanket provided by online stores against the risk of COVID-19 transmission), then you’ll definitely see that 2020 is an extraordinary year, indeed, with regards to holiday shopping.
Are you an online marketer looking for opportunities to seize in the holiday shopping craze? The world might be far from normal now (no thanks to Corona), but the ecommerce industry is definitely still abuzz — to the point that it won’t be an overstatement to say that it’s practically thriving even as numerous other industries are struggling to keep their heads afloat in the bog that the COVID-19 flood caused.
The ecommerce industry is definitely still abuzz — to the point that it won’t be an overstatement to say that it’s practically thriving even as numerous other industries are struggling to keep their heads afloat in the bog that the COVID-19 flood caused. That said, this fact could not be more apparent in the close to 11% jump that the ecommerce industry enjoyed from 2019 to 2020. Also, 80% of holiday shoppers have been shown to prefer online stores over physical stores at present. You can only imagine what spending figures would look like once the holiday curtain finally drops for this year.
Here Dot Com Infoway has prepared an infographic preview of the figures below to give to you. Should you take a couple of minutes of your time to read it, you will know exactly where the ecommerce industry stands in the COVID-19 era, gain insights about current holiday shopping behavior, pinpoint the exact countries with the highest spendings in ecommerce, as well as just how much of a startlingly and overwhelmingly positive impact the pandemic has had on the industry.
All these figures will be complemented by charts, graphs, and snippets of information that would take weeks of research to gather.