Bridget Brown September 4, 2021 Photo credit: Deagreez, via Getty Images Pro Do I hate social media? No. Do I think small businesses need social media? Also no. That’s a wild perspective for a small business marketing specialist. It also seems hypocritical, because I use social media, and the vast majority of my clients use … Continue reading 1 Social Media Platform to Quit
Lindsay Paramore August 8, 2021 With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your … Continue reading Social Media Optimization: 60+ Tips & Tools for Every Platform
Nikunj Gundaniya July 14, 2021 Digital banking is now the customer’s first demand when most of the things are going for digitalization. The incorporation of technology in the banking operation brings mutual benefit to the bank and end consumer as well. According to Forrester’s Global Financial Services Architecture Survey, about 80% of bank owners say … Continue reading How to Choose the Best Digital Banking Platform
Sahail Ashraf June 26, 2021 Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s … Continue reading Instagram Boss Adam Mosseri Offers Key Insights Into His Platform
Jimmy Rodela April 8, 2021 If you want to create an online store or plan to move your business online, an ecommerce platform will help you set up your business easier and more effectively. However, with plenty of ecommerce platforms available in the market, it can be confusing which platform to use. After all, each … Continue reading How to Choose the Right Ecommerce Platform for Beginners
Priyanka Mitra March 24, 2021 While the concept of rewarding and incentivizing employees has been deep-rooted within organizations for decades, the market has been evolving in response to the following factors: Increasing complexity of the R&R processes involved Ability to serve a multi-generational workforce Disruptions caused by advancements in the HR tech market Increasing employee-centric … Continue reading The Myriad Use Cases for a Technology-Enabled Employee Recognition Platform
Sahail Ashraf March 19, 2021 TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company … Continue reading TikTok Launches New Platform For Brands
How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Meg Ryan on February 23, 2021 “I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described … Continue reading Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How To Build Support For A Customer Data Platform by Dan Hixson , February 19, 2021 “We can use something we already own, no need to buy something new.” Right? That’s the response marketers often get from their organizations if they request a customer data platform (CDP) to enhance their marketing efforts. Those responsible for … Continue reading How To Build Support For A Customer Data Platform
Product development expedited based on COVID-related demand. Rodric Bradford on December 3, 2020 CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, a CDP is the … Continue reading How one CRM platform is helping drive the revenue cycle
