Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
Tag Archives: Platform
How To Choose The Right Social Media Platform
Thomas Griffin September 10, 2020 The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on means better rewards, right? Not so much. Trying to have … Continue reading How To Choose The Right Social Media Platform
TikTok Launches Business Platform… Again
Sahail Ashraf August 28, 2020 Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found … Continue reading TikTok Launches Business Platform… Again
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in VTEX. Rodric Bradford on August 26, 2020 In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along … Continue reading Building a better Budweiser eCommerce platform
Sitecore updates Experience Platform and Experience Commerce
Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce
Selecting the right digital platform for a virtual event
The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event
3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform
Veronica Krieg July 27, 2020 Last week, I texted my vet on a Saturday to cancel an appointment for my cat Nacho. Within seconds, I got a response from Julie, the friendly and peppy office manager. It took less than 60 seconds to reach out and get confirmation for my request. At my previous vet’s … Continue reading 3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform
Instagram Marketing for Dummies: Unique Aspects of This Social Platform
Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform
Rethink Your Website: The Service Side of a Customer Experience Platform
Dan Moyle July 1, 2020 We’ve explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective. Let’s start … Continue reading Rethink Your Website: The Service Side of a Customer Experience Platform
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them? Pamela Parker on June 30, 2020 When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. … Continue reading What to look at when considering a Digital Asset Management platform
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