Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on June 15, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of … Continue reading Does your marketing team need an SEO platform?
Tag Archives: Platform
20 questions to ask during an email marketing platform demo
Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo
How to manage email addresses in a customer data platform
Some advice on finding the right solution for your unique requirements. Greg Krehbiel on June 6, 2022 The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. As a very simple example, … Continue reading How to manage email addresses in a customer data platform
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption. Pamela Parker on June 6, 2022 Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, … Continue reading How to decide if you need an enterprise email marketing platform
Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships. Kim Davis on May 10, 2022 Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well … Continue reading SAS announces AVOD ad management platform
Okcoin enlists Randi Zuckerberg for an NFT trading platform to empower women in crypto
By Connie Lin April 19, 2022 Okcoin, a San Francisco-based cryptocurrency exchange and one of the largest such platforms in the world, on Tuesday revealed it will debut a zero-fee, uncapped royalty NFT marketplace. And alongside brand advisor Randi Zuckerberg, the company, which recently committed $1 million to supporting women in crypto, hopes its new … Continue reading Okcoin enlists Randi Zuckerberg for an NFT trading platform to empower women in crypto
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers. Chris Wood on April 28, 2022 This week, video creative automation platform Phyron expanded into the North American market with the opening of a new Toronto office. Since starting in 2019, the Sweden-based company has helped produce digital videos for over 1,000 car … Continue reading How video creative platform Phyron uses AI to sell cars
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns
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