Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Kathy Quinn — December 21, 2016 — December 21, 2016 Without a context how do we know who is right? Pre-release testing of software and pre-live testing of websites are common practices to make sure that everything looks right and all the functionality performs as expected. What some people don’t realize is the importance of … Continue reading Why Plan for Localization Testing?
Kaitlyn Hammond — December 14, 2016 — December 14, 2016 Thousands of small business owners across the country participated in Small Business Saturday, an annual event held on the first Saturday after Thanksgiving. Sponsored by American Express, it is intended to bring awareness to small businesses, and encourage patrons to skip big box retailers and … Continue reading Your Small Business Saturday Attack Plan
Randall Beard — November 23, 2016 — November 23, 2016 As a teenager, I raced motocross. Racing is, of course, hard on engines, and it wasn’t long before I twisted a countershaft and faced the question of rebuilding the engine myself or taking it to a local repair shop. Given the expense involved, it really … Continue reading Your Product Launch Plan Primed for Success? The Missing Part
Julie Chomiak — November 18, 2016 — November 18, 2016 Starting a small business takes grit, passion, determination, and focus. Coming up with an idea that is profitable and fills a market need is no small feat. However, once a business is up and running, ideally with a business plan in hand, it’s time to … Continue reading How to Write a Small Business Marketing Plan
by Gretchen Gordon Follow @BraveheartSalesOctober 26, 2016 Trade shows offer a unique opportunity for face-to-face communication with potential buyers; however, your sales team must have a focused plan to produce a superior return on the investment. Even though there is so much publicity about the wave of selling in the future being so dependent on … Continue reading Effective Sales Leadership Of Your Trade Show Plan
by Rushal Patel Follow @patelrushalOctober 22, 2016 One of the first things investors and peers will ask you when you tell them you’re launching a business is if you have a marketing plan. Whether you love it or hate it, the reality is that marketing matters. Marketing can be a real challenge for entrepreneurs because … Continue reading How to Create a Fool-proof Marketing Plan for Your Starup
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016 Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier
by Brian Stupp Follow @IOUFinancialSeptember 21, 2016 The holiday season means different things to business owners; while some experience a slow season, others have a surge in profits. Regardless, all small business owners need to prepare for this season, or your business could be negatively affected. Plan for Holiday Recognition and Marketing You must plan … Continue reading Best Ways for Small Businesses to Plan for the Holidays
by Ringo Nishioka Follow @hr_nastySeptember 12, 2016 Have you thought about your 5 year plan? What is your 5 year plan? The “What is your 3 year plan?” and “What is your 5 year plan?” are both very common interview questions. I admit I ask the question on a regular basis when I am conducting … Continue reading What is Your 5 Year Plan? Interview Question Demystified
