Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Lauren RileyMay 26, 2015 When you’re looking for a new job, LinkedIn is a key part of the process, whether it’s to discover new job opportunities, build professional relationships or promote yourself as a desirable candidate. As with any part of the job hunting process, first impressions are so important, and – as the summary … Continue reading How To Write The Perfect LinkedIn Summary
David LeonhardtMay 20, 2015 If you have never written a landing page before, or if you’ve tried writing one and failed miserably, let’s take a look at what makes a great landing page. We can begin by understanding that “writing” is only part of a landing page. In fact, there are many elements, and they … Continue reading The Anatomy of the Perfect Landing Page
Simina IgnatMay 20, 2015 We know Social Media is a great tool for increasing word of mouth about your brand, establishing transparency and highlighting all the company updates you’d like to share with your follower base. But have you ever considered a sales strategy through social media? Lately, it has become the number one priority … Continue reading How to Perfect Your Sales Strategy Using Social Media
Arthur GermainMay 13, 2015 The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: Be enticing Be unique Be timeless Be new (even though this seems to contradict the last … Continue reading How To Design The Perfect Business Logo
Rachel ParkerMay 13, 2015 Subject matter experts (SMEs) play a vital role in any organization’s content marketing program. These wizards serve as our source for the raw material from which we spin our content gold, and our relationships with them are among our most valuable assets. When many content marketers set out to select the … Continue reading Anatomy of the Perfect SME
Sarah Schmid4/22/15 David KigerMay 11, 2015 Location, location, location. Entrepreneurs will need to keep that old chestnut of a phrase in mind when looking for the right place to launch a small business. And many more questions will inevitably follow: What is the target market for the product or service? What would be the most … Continue reading Scouting the Perfect Startup Location
Daniel HristovMay 8, 2015 Over the past several years, the number of freelance contractors all over the world grew by millions and design professionals enjoy the widest customer base among all. With millions spent on freelance platforms across the globe, for both design professionals and business owners crafting good contract is becoming essential. Since successful … Continue reading The Ultimate Guide to the Perfect Freelance Design Contract
Zoe WaldronMay 8, 2015 Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualities we’ve outlined below. I explain these qualities below as “ingredients” and share some brand and blogger examples along with simple … Continue reading The Formula For The Perfect Instagram Profile
Michelle BrammerMay 7, 2015 Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest. For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with … Continue reading 8 Keyword Optimization Tips for More Perfect PPC Campaigns
