Stephen TuckerAugust 9, 2015 As any e-commerce vendor knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well-cited statistic from Baymard Institute showed an average abandoned cart rate of a huge 68.53%. The most frustrating part of all this is that even when you have done all in your powers … Continue reading Top 10 Ingredients to Create the Perfect Abandoned Cart Email
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch. Sonny Ganguly on August 4, 2015 The launch of a new product may seem like it’s occurring at a single point in time, but a … Continue reading 7 Key Elements To A Perfect Product Launch
Danny AshtonJuly 20, 2015 Having a checkout page in todays’ business climate is essential for any online retailer, but it’s important to get it right and not every site manages to do so – which can end up losing many potential customers in the process. The State of Abandoned Online Shopping Carts According to research … Continue reading The Anatomy of a Perfect Checkout Page [Infographic]
Alex SholemJuly 16, 2015 We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the most important decisions any small business owner will face: choosing a location for their business. Choosing the Right Area for Your Business Location Before you start looking at specific spaces for … Continue reading The Business Location Checklist – Picking the Perfect Place
Justin WilsonJuly 7, 2015 Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but … Continue reading The Anatomy of a Perfect Email Campaign
Steve RaysonJuly 4, 2015 In the last 2 years at BuzzSumo we have crawled and analyzed over 1.6m ‘how to’ posts. The top posts were shared many hundreds of thousands of times. The posts ranged from ‘how to hide your house from Google maps’ and ‘how to paint furniture’ to ‘how to be a great … Continue reading The Perfect ‘How To’ Post – What We Learnt From 1.6m Articles
Alex MorrisJune 24, 2015 Lead generation is one of the buzzwords of the moment in digital marketing and with good reason – last year it generated £16.5 billion in revenue from consumers in the UK alone. The likes of interruption based marketing, directionless email campaigns, and anything spammy are falling out of favour. Permission marketing (as … Continue reading How To Perfect Your Lead Generation Campaign
Vishal PindoriyaJune 24, 2015 There are plenty of things in life that can be done purely by scientific methods, that can be proven time and time again to yield the same consistent results. Social media marketing success does not fall into that category. Sorry if that’s a downer, but it;s the truth. Social media is … Continue reading What’s The Perfect Mix Of Facebook Page Posts?
Olivier ChoronJune 6, 2015 Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still need emails and your audience still want them. The most obvious issue you may have is that your emails are not delivering the results you expected, simply because you are not … Continue reading How to Create the Perfect Email Marketing Template
by Chris Chi May 29th, 2015 Are you always looking for helpful and interesting content to share on your social media? Do you find it difficult to find the right content for your audience? Finding content has always been a big pain for social media marketer. Because there is just too much content around the … Continue reading Tools To Find The Perfect Social Media Content
