Jo Lynn DealSeptember 30, 2015 Can consumers really build a “relationship” with a company on social media? I’m not friends with businesses on Facebook. I like business pages, but the businesses aren’t my friends. Facebook recognized this distinction from day one, but businesses are still trying to get in the friend zone. There is a … Continue reading The Anatomy of the Perfect Facebook Ad and Why it Works
Louis FoongSeptember 18, 2015 We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of us put that same level of attention and care into creating our lead generation forms? … Continue reading Constructing the Perfect Lead Generation Form [Infographic]
Amanda McGuinnessSeptember 16, 2015 For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose between going to the grocery store or getting that drink with your co-workers. … Continue reading The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
Annie ZelmSeptember 13, 2015 You probably already know you should be blogging. You’ve heard companies that blog are 13 times more likely to achieve positive ROI and that 82 percent of those that blog daily acquired a customer through the blog, right? When it comes down to actually writing, though, it’s easy to make excuses. … Continue reading 10 Simple Steps to Writing The Perfect Blog Post
Michael WightSeptember 11, 2015 Bloggers community So you want to write a blog that will go viral? The good folks at blogpros.com have taken a close look at the top 100 blogs and are willing to share what they have learned about them. Their findings were pretty consistent across the board, and the results might … Continue reading How To Write The Perfect Blog Post
Tom PickSeptember 1, 2015 Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top … Continue reading How to Create the Perfect Lead Generation Form [Infographic]
Bryan GudmundsonSeptember 1, 2015 eCommerce is constantly evolving but one thing remains the same: online shoppers are bombarded with hundreds of marketing emails everyday. While the medium for communication hasn’t changed, the depth and diversity of email capabilities has grown exponentially over the last decade. In this week’s article we’re going to look at some … Continue reading Crafting the Perfect Subject Line
WishpondAugust 28, 2015 Webinars are powerful tools … especially for marketers. Why? Because webinars connect you directly with your audience and allow you to establish yourself as both a valuable resource and thought leader. Even better, by commanding attention, creating relationships, and educating your audience, you’re able to present your product in an open, transparent, … Continue reading How to Create the Perfect Webinar Landing Page
Pam McBrideAugust 26, 2015 With over 300 million monthly active users sharing 70 million photos per day, Instagram has become the visual social network of choice for consumers around the world. However, many marketers still struggle with connecting to this socially-savvy audience. If you can crack the Instagram nut, you stand to see amazing engagement … Continue reading Creating Picture Perfect Posts – Capturing the Moment on Instagram
Zack FaganAugust 13, 2015 There are many different aspects to an eCommerce website – the homepage, the product pages, the header, the imagery. Each is important in its own right. At the end of the day, though, the point of an eCommerce site is to get a user to take an action. Therefore, one of … Continue reading 11 Tips for Creating the Perfect Call to Action
