Peep LajaFebruary 12, 2015 While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. But they can be hard to find. If you’re looking to hire one, what should you look for? What makes an … Continue reading How to Recognize Great Conversion Optimization People
Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
Barry FeldmanJanuary 23, 2015 Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, … Continue reading How to Find Keywords People Use (But Your Competitors Don’t)
Michael CohnJanuary 15, 2015 When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the … Continue reading Making People Like You
BusinessVibesJanuary 13, 2015 There are many great businesses you can start that are focused on helping others. But, perhaps the greatest gift is the gift of self-reliance. Survivalist companies are springing up everywhere. If you’ve ever wondered whether this is the niche for you, here’s how to tell. You Know A Lot About Survival How … Continue reading Small Businesses for Today’s World: Helping People Prepare With a Survivalist Startup
Claire Broadley December 14, 2014 The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts, and a featured image – you get the idea.) But some of my clients wonder why … Continue reading How To Write Articles That People Share
Louis Foong December 12, 2014 In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to … Continue reading Who Do People Buy
By Anton Koekemoer, November 24, 2014 I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a 1 500 word article or blog post with loads of keywords in it so that I can get the attention of Google and get … Continue reading Focus on writing content for real people, not robots
John W Hayes November 15, 2014 Despite the fact that email has been around a hell of a long time and it still delivers the best possible return on investment (ROI) of any marketing technique (online or offline), many people still don’t get it. I speak to business owners and marketers every day who are … Continue reading 7 Stupid Things People Say About Email Marketing
By Zach Heller, Published November 12, 2014 You spend a lot of time and energy creating online ads to lure people to your website. And you likely also spend a lot of money to place those ads on websites where your potential customers are spending time. So why aren’t they clicking? Why aren’t you getting … Continue reading 3 Reasons People Don’t Click on Your Ad
