Tag Archives: people

A Pain-Free Approach for Reaching the Right People with Email

Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email

LiNC 14 social media conference: five key takeaways

Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week.  The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways

4 Things Marketers May Not Know About Social Media Marketing

I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing

What Type of Agency Will Own Social Media Marketing?

Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing?