By Graham Jones, Published November 6, 2014 Businesses say articles are the most helpful form of content If you want to engage business owners and executives you had better get writing. New research shows that the most “helpful” kind of web content is the written article. Indeed, it is deemed ten times better than social … Continue reading Get Writing – People Prefer Articles
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
When you started your business Sometime in your life, you made the big decision to start your own business. It was probably based on the idea that this was something you knew how to do and you could do really well. So you got some business cards and set up shop. And then came that … Continue reading The Secret to Get People to Buy Your Stuff
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
You took the time to design a blog and start writing articles. Hopefully you try to post as consistently as you can and you may have even seen an increase in your total blog visits overtime. But are you doing enough to make sure your content is being found? Let’s review a few tips that … Continue reading Where To Put Your Content To Ensure People Will See It
Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email
The number of people who wants to lose weights or wants a sexier body is limitless as deep down inside everyone wants to really look good not just for themselves but for their love ones. But the problem is how you will tap this number of people into becoming your fitness trainee or customers. The … Continue reading The 5 Effective Fitness Boot Camp Marketing Tactics to Get People
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week. The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways
I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing
Bissell’s director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That’s one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency … Continue reading What Type of Agency Will Own Social Media Marketing?
