As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do
Data Doesn’t Lie — People Do by David Baker, Op-Ed Contributor, February 6, 2017 I’ve been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I’m so unimpressed with the analysis that typically comes with it. My real question is whether we are … Continue reading Data Doesn’t Lie — People Do
Personal Branding Blog — February 1, 2017 — February 1, 2017 Although we don’t like to admit it, we are continually judged by others. Consistency in words, actions, and deeds are essential. Word of mouth travels very rapidly online, and so it’s important that only admired verbiage speaks on your behalf. The way in which … Continue reading How Do People Judge You?
Jacob Shriar — February 1, 2017 Follow @jacobshriar— February 1, 2017 How many times have you heard the expression “people leave their boss, not their job”? We’ve written about it on our blog many times, and almost every big publication out there (Forbes, HBR, Fortune, WSJ, etc.) has written about it. All of this originates … Continue reading The Real Reason People Are Leaving Your Company
Eva Wislow — January 31, 2017 — January 31, 2017 Are you continuously trying to create new social media posts, Instagram photos, blog posts, articles, press releases, and promotional strategies? Have you paid attention to your creative process when creating these things? When you have an idea, you’re driven by an inner force. Creative people … Continue reading 18 Unusual Habits of Extremely Creative People
By Matt Janaway January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled
Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them
Kent Campbell — January 7, 2017 Follow @reputationx— January 7, 2017 When people are performing a search online for a product and service they rarely do so in a linear fashion. The path that they take often seems random to an outside observer and when mapped can look like a plate of cooked noodles. The … Continue reading How People Find a Brand Online
Frank Rumbauskas — December 30, 2016 Follow @FrankRumbauskas— December 30, 2016 Today I received a request from someone to remove his testimonial from my website, or to at least remove his last name and his location. It’s not because he isn’t happy. Not at all. It’s because he’s constantly inundated with people who see his … Continue reading Why I Don’t Tolerate Indecision and Indecisive People
Annaliese Henwood — December 19, 2016 Follow @MktgInnovator— December 19, 2016 When you’re trying to maintain consistent website traffic, one of the most important tasks you have is choosing a blog topic that your target audience cares about. Choosing a blog topic can be quite the task when you have other responsibilities or writer’s block. … Continue reading 5 Tips for Choosing a Blog Topic People Want to Read About
