A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017 There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Wendy Marx — April 9, 2017 Follow @wendymarx— April 9, 2017 Congratulations! A new B2B product launch is an exciting time for any company — especially if this is your first one! We know the time and energy it takes to create a new product. The question you’re now faced with is how to launch … Continue reading How to Launch a New B2B Product People Will Line Up For
Richard Shapiro — March 24, 2017 Follow @RichardRShapiro— March 24, 2017 Brick & mortar retailers are struggling because consumers prefer to self-serve with e-commerce shopping. The e-commerce channel reduces human-to-human contact and fails to build lasting customer relationships. A recently published Retail Dive Consumer Survey found that “only 13 percent said consumers visit stores to … Continue reading People Powered E-Commerce Sites Will Save The Retail Industry
Salma Jafri — March 17, 2017 Follow @salmajafri— March 17, 2017 You’re ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas.Other people tell you many topics but don’t tell you which ones are … Continue reading Video Content Ideas that People Care About
Elliot Begoun — March 17, 2017 Follow @intertwinegroup— March 17, 2017 Photo provided by John Foraker & Annie’s Without a doubt, our middle child was our most challenging. If her mind was made up, and it was bent on a certain outcome that her mom and I were opposed to, we knew it was sure … Continue reading Authentic Leaders Attract Authentic People
Salma Jafri — February 28, 2017 Follow @salmajafri— February 28, 2017 Entrepreneurs! To help you jump start your live stream content (or up-level it) I called in an expert: Katya Varbanova. Katya is a Live Stream Strategist who makes a full-time income from live streaming and related businesses and has a growing audience of 40K+ … Continue reading How to Stand Out as a Live Streamer & Attract Thousands of People To You
Maren Hogan — February 22, 2017 Follow @marenhogan— February 22, 2017 Hiring people with the right technical skills? That’s becoming routine, if never easy. But hiring people who are going to do right by my clients and employees? That’s even tougher. There’s no “right” way to predict whether or not you’re going to hire a … Continue reading 31 Interview Questions to Ask When Hiring Nice People
Jeff Bullas — February 20, 2017 — February 20, 2017 What is success? That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, … Continue reading 10 Daily Life Habits Of Happy and Successful People
Kent Campbell — February 17, 2017 Follow @reputationx— February 17, 2017 There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking … Continue reading How People Search: Understanding the Landscape
