by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016 YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies
by Stephanie McLaughlin May 25, 2016May 25, 2016 Planning & Discovery What are your business goals? How does the website fit into those goals? What is the purpose of your website? Who is/are the audience(s) for the website? Can you identify demographics of your website visitors? Do you have marketing personas developed? What do you … Continue reading 100 Questions Your Website/Digital Marketing Partner Should Ask You
by Dhariana Lozano April 13, 2016 Follow @DhariLoApril 13, 2016 Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, … Continue reading 3 Simple Ways to Partner with Social Media Influencers for Your Brand
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Lori Weiman on March 11, 2016 Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine … Continue reading Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
by Kim Campbell March 13, 2016March 13, 2016 Outsourcing. It’s basically the corporate equivalent of walking down the aisle. You’re making a decision to trust someone else completely and you’re inviting them to build a future with you. Not a decision to be taken lightly. And it can induce more than a little anxiety in … Continue reading We Choose You. Now What? Navigating the First 90 Days with Your Contact Center Partner
Lori Weiman on February 23, 2016 Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe?
Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing. Martin Beck on November 10, 2015 Instagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to help advertisers and businesses use Instagram to reach consumers. It’s a natural next … Continue reading Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
