Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners
Kevin Durkin — May 9, 2017 — May 9, 2017 If you operate in a regulated industry, or have customers or partners who do, being compliant is non-negotiable. If regulatory requirements mandate compliance, you’ll be required to produce certain evidence in order to be certifiably compliant. And in order for many customers to do business … Continue reading Five Questions to Ask When a Customer or Partner Asks You to Become Compliant
Brett Loney — March 31, 2017 — March 31, 2017 So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets … Continue reading The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner
Alice Chen — March 23, 2017 — March 23, 2017 If you’ve decided to integrate payments into your software, the next step is to find a payment integration partner. Finding the one that best aligns with your business is important because their technology and support will be representing your brand. This post outlines six questions … Continue reading 6 Questions to Ask a Payment Integration Partner
Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn
Matthew MacQuarrie — December 21, 2016 Follow @MattMacQuarrie— December 21, 2016 My premium steak company, Fuego Diablo, has been running for a couple of years now, which means that I’m no longer being speculative in my forecasts and my predictions: I’ve got a couple of years of data on which to base my assessment of … Continue reading Is it Time for an Equity Partner?
Rachel Clapp Miller — December 1, 2016 Follow @ContentRachel— December 1, 2016 If you are wrapping up the fiscal year, one of two things are happening. You are either feeling really good about how your sales team is finishing up 2016 or you are trying to figure out how not to repeat the same problems … Continue reading 4 Tips for Choosing the Right Sales Consulting Partner
by Jim LounsburyOctober 19, 2016 Who is your perfect content partner? A big brand? A cool start-up? A charity you believe in? Or is it a repeat customer who puts you on a retainer to create artful short film projects with great budgets? (Don’t laugh, they do exist). In today’s highly collaborative world these opportunities … Continue reading The 4 Secrets to Landing Your Ideal Content Partner
Derek Edmond on September 22, 2016 We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire … Continue reading 4 ways to improve your value as a strategic SEO partner
