That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
Samantha Ferguson — December 6, 2016 — December 6, 2016 On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, “If you build it, they will come.” This is true to some degree, but as we’ve discussed before there are some outbound strategies that complement inbound … Continue reading Amplify Your Inbound Reach with Facebook Paid Promotion
Elizabeth Marsten — November 24, 2016 — November 24, 2016 The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates. However, there might be some paid search marketers out there who’re procrastinating and will dive … Continue reading Budgeting and Bidding Strategies for Paid Search During the Holidays
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search. Andrew Ruegger on November 23, 2016 What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search … Continue reading The future of paid search buying
Personal Branding Blog — November 18, 2016 — November 18, 2016 A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility. In order to attract a large audience to your website you can not only tap … Continue reading Does Your Brand Need to Invest in Paid Website Traffic?
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
by Laurie Sullivan, Staff Writer @lauriesullivan, November 15, 2016 Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year, compared with a year ago, working with Google AdWords, Google Analytics and data. “We made a few attempts with Google AdWords early … Continue reading LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data
