Tag Archives: Paid

Amplify Your Inbound Reach with Facebook Paid Promotion

Samantha Ferguson — December 6, 2016 — December 6, 2016 On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, “If you build it, they will come.” This is true to some degree, but as we’ve discussed before there are some outbound strategies that complement inbound … Continue reading Amplify Your Inbound Reach with Facebook Paid Promotion →

Budgeting and Bidding Strategies for Paid Search During the Holidays

Budgeting

Elizabeth Marsten — November 24, 2016 — November 24, 2016 The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates. However, there might be some paid search marketers out there who’re procrastinating and will dive … Continue reading Budgeting and Bidding Strategies for Paid Search During the Holidays →

The future of paid search buying

Search Engine Marketing

Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search. Andrew Ruegger on November 23, 2016 What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search … Continue reading The future of paid search buying →

Does Your Brand Need to Invest in Paid Website Traffic?

Traffic Generation

Personal Branding Blog — November 18, 2016 — November 18, 2016 A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility. In order to attract a large audience to your website you can not only tap … Continue reading Does Your Brand Need to Invest in Paid Website Traffic? →

How to Leverage Paid Media for the Entire Customer’s Journey

Digital Marketing

November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey →

LoveBook: Organic + Paid Search = 28% Increase In Site Traffic

Search Engine Ranking

by Laurie Sullivan, Staff Writer @lauriesullivan, November 15, 2016 Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year, compared with a year ago, working with Google AdWords, Google Analytics and data. “We made a few attempts with Google AdWords early … Continue reading LoveBook: Organic + Paid Search = 28% Increase In Site Traffic →

Coaxing smarter paid search bidding decisions out of sparse conversion data

Search Engine Marketing

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data →

Choosing a WordPress Theme – Free vs. Paid: Things To Consider

WordPress Plugins

Mike Brown — November 12, 2016 Follow @BuddhaBroInc— November 12, 2016 Choosing a WordPress theme is one of the most important steps when building your website. Should you go with a free theme or paid? WordPress is one of the best ways of ensuring you have a great website that is easy to use, customizable, … Continue reading Choosing a WordPress Theme – Free vs. Paid: Things To Consider →

Uncover hidden potential in your paid search and shopping campaigns

PPC Campaigns

In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns →

Are there PPC monsters lurking inside your paid search account?

PPC Campaigns

Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. Jacob Baadsgaard on October 14, 2016 Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new … Continue reading Are there PPC monsters lurking inside your paid search account? →