By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Andy Taylor on May 1, 2017 at 1:00 pm There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is … Continue reading What your paid search KPI says about you
Diversity Tweaks Paid Search by Laurie Sullivan, Staff Writer @lauriesullivan, February 23, 2017 Diversity moved back into the limelight when U.S. President Donald Trump took a seat in the White House as the forty-fifth president — not just the rhetoric and banter in digital social networks, but in the physical world, too — mainly as … Continue reading Diversity Tweaks Paid Search
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map
Kaitlyn Hammond — February 3, 2017 — February 3, 2017 Offering employees perks is no new concept. Many companies offer great benefits, 401k options, and discounts on everyday purchases through employee rewards programs. For many companies offering perks to employees has been a major selling point when they aim to recruit some of the best … Continue reading Is Offering Unlimited Paid Time Off Right for Your Company? A Top 5 Pro and Con Review
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017 tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017 Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
