Laura Donovan December 18, 2014 While many business owners are not very happy about the changes to promotional updates on their Page and the disappearance of the “Like Gate”, Facebook did say in a recent Blog that they were committed to Business Pages and were working on making improvements for Business Page owners. The … Continue reading Exciting Change: Facebook Adding 7 Call-to-Action Buttons to Business Pages
SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014 Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
Juan Pablo Castro December 10, 2014 Are your lead generation efforts getting dragged down by weak landing pages? Ultimately, landing page problems can result in a less effective website and lackluster lead generation campaigns, which hurt your business in the long run. Making adjustments and conducting A/B testing now can save you more serious … Continue reading Small Changes That Can Make a Big Difference on Your Landing Pages
Zach Heller December 9, 2014 Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s be honest, some are more important than others. There is … Continue reading The 5 Most Important Pages On Your Website
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
Jessica Mehring November 29, 2014 Last week we learned that to write an effective landing page, you need to do these two things: 1. Decide on one single call to action 2. Tie your landing page headline to your ad headline Today, in part 2 of this 3-part series, I only have one tip … Continue reading Landing Pages 101: Part 2
Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation
By Tommy Walker, Published October 31, 2014 According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That same study shows that phone calls are a powerful measure of purchase intent … Continue reading How To Optimize Mobile Pages To Drive Phone Leads
By Avi Kaye, Published October 19, 2014 So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with appropriate landing pages. So now you know how to build the most awesome landing pages. You know what … Continue reading 7 Design Resources for Creating Awesome Landing Pages
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time
