Tag Archives: pages

5 Tips To Create Landing Pages That Convert Leads

Leads Generation, Web Management Guidelines

ZOG DigitalFebruary 12, 2015 Landing pages help convert leads by offering value through personalized content that reinforces the messaging and focus of a campaign. Hubspot reports that landing pages are the most effective way to capture lead information as brands with 40+ unique landing pages generate 12x more leads than those without. Increase the effectiveness … Continue reading 5 Tips To Create Landing Pages That Convert Leads →

If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion

Leads Generation

Business.comFebruary 6, 2015 Up until three or four years ago, landing pages were generally crammed with information. Marketers and designers believed that more content elements made for a more compelling argument that visitors should opt in. How can we resist filling out the form when we see so many convincing lists of product benefits, famous … Continue reading If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion →

Social News: Facebook Puts an End to Organic Reach for Brand Pages

Social Media Utilization

Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages →

Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions

Leads Generation

Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions →

Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages

Web Management Guidelines

Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages →

Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)

Social Media Utilization

Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3) →

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