Leslie Truex December 21, 2014 In January 2015, my business will turn 17 years old. That’s not a record. Many businesses have been around for over 100 years. But my business is web-based, and in Internet years, 17 is a long time. In fact, my website is older than Google. Over those 17 years, … Continue reading Will Your Business Survive Over Time?
Janet Fouts December 12, 2014 The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will … Continue reading Is Brand Engagement Over on Facebook?
By Liz O’Brien, Published November 13, 2014 When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 percent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in churn rate for … Continue reading Five Top Tips For Social Customer Service Over Facebook
By Austin Tighe, Published October 26, 2014 Almost all business owners have been there before: an unhappy customer took his or her complaints online and now you’re left to deal with the fallout. More and more, online reviews and star-ratings are becoming the sources customers check when deciding where they will bring their business. In … Continue reading Can I Sue Over a Negative Review Online?
By Matt Ford, Published October 24, 2014 It’s easy to believe that quality is better than quantity when it comes to lead generation. Usually, it’s because the quantity, despite great numbers, ultimately create less value compared to a single, quality lead. It’s also based on the assumption that you can’t have both or at least … Continue reading Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.” Look, there are a lot of things reporters and PRs hate about … Continue reading A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
When meeting with clients, one word will make them shudder… content! No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy. The biggest enemy of content is time. No one has the time to create great content. Or so they think. But, I would … Continue reading Content Marketing and Panda 4.0 – Choosing Quality Over Quantity
