Amanda Clark — July 10, 2017 Follow @GrammarChicInc — July 10, 2017 AlexanderStein / Pixabay One mistake that job seekers often make on their resumes is trying to cram in as much information as they can. They list every task they were responsible for or project they were even remotely involved in. While this can … Continue reading Harnessing Quality Over Quantity on Your Resume
Markus Linder — June 28, 2017 Follow @markuslinder— June 28, 2017 With more than 22.4 million consumers each year and $ 57.6 billion in spending, the on-demand economy is alive and kicking it – hard. From transportation (e.g. Uber, Lyft), accommodation (e.g. Airbnb, Onefinestay), delivery (e.g. UberRush, Instacart) to shopping (e.g. Ebay, Etsy), on-demand, app-based … Continue reading The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?
Personal Branding Blog — June 23, 2017 — June 23, 2017 Unsplash / Pixabay A few years ago ad blockers began to emerge which has greatly impacted the number of visitors and subscribers on a brand website. Since Google has updated algorithm and new apps have emerged these important online relationships have dwindled. The good … Continue reading Win Over Your Brand Audience Despite the Rise of Ad Blockers
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
Sahail Ashraf — March 14, 2017 Follow @Talcontent— March 14, 2017 There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of … Continue reading Are The Chat Bots Taking Over The Social Media Customer Support Experience?
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
Samson Adepoju — March 1, 2017 Follow @salonyourway— March 1, 2017 The topic of would you do things differently if you had to start your business again is an interesting one. What would you do if you were to start your business over again from scratch in 2017? Well, maybe I can give you some … Continue reading What Would You Do Differently If You Could Start Your Business Over?
Arik Hanson — February 9, 2017 — February 9, 2017 Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands still didn’t have a Facebook page. And follower counts on Twitter, Facebook and other social channels was a big deal. In fact, … Continue reading Is the Age of the Follower Over?
Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant. Rachel Lindteigen on February 3, 2017 A new term popped up recently, and it’s a dangerous one for marketers. Kellyanne Conway, counselor to our new president, introduced … Continue reading Don’t risk your business and consumer relationship over ‘alternative facts’
Anton Kraly — January 18, 2017 Follow @https://twitter.com/PMMarketer— January 18, 2017 Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over. Bribes, lead magnets, opt-in … Continue reading Opt-In Offers That Will Have Your Visitors Handing Over Their Emails
