Dr. Lynette Reed — January 12, 2017 Follow @expectareality— January 12, 2017 Goal-setting, for many people, seems tedious and boring. Just say the words, “We are having a goal-setting meeting,” and count the number of eyes that roll and the groans that vibrate through the room. Some might say that goal-setting puts you over a … Continue reading Don’t Let Setting Goals Put You Over a Barrel
Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Frank Rumbauskas — December 20, 2016 Follow @FrankRumbauskas— December 20, 2016 It’s the most wonderful time of the year! Well, for most of us it is – and in the sales world, that means retail sales. But what about the rest of us in sales? For us, December can be a pretty tough time of … Continue reading How to Increase B2B Sales Over the Christmas Season
Julie Chomiak — December 6, 2016 — December 6, 2016 The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them … Continue reading Spread the Cheer! How to Blog for Business over the Holidays
Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Communication is a major milestone for social survival. Man began with cave paintings 3,500 years ago, progressed to hand signals, became vocal, discovered sound, invented letters, made words and formed sentences. But this began the anarchy of conforming thoughts into pre-made words and sentences, … Continue reading Benefits of Custom Email Template over Pre-Built ESP Template
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
by Wendy Davis@wendyndavis, October 18, 2016 The Federal Trade Commission recently alleged that contact lens retailer 1-800Contacts violated antitrust laws and engaged in an unfair business practice by preventing rivals from using its trademarks in search ads. Now the company is also facing two class-action complaints by consumers who say they overpaid for contact lenses … Continue reading 1-800Contacts Hit With Class-Action Complaints Over Search Ads
by Jon DicksonOctober 6, 2016 Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting … Continue reading 3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
by Brannon Brooks Follow @killbrannonSeptember 1, 2016 SEO tactics change frequently, most of the changes occur when Google makes changes. It is hard to keep up with trends, and it is even harder to predict what is being planned for SEO ahead of time. To make sure your content performs well, it is ideal to … Continue reading 7 Elements Of SEO To Pay Attention To Over The Next Year
