Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016 I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Jacob Maslow Follow @jakemaslowAugust 25, 2016 Business owners regularly have most of their net worth invested in their businesses. While it’s vital as an entrepreneur to believe in your business and to have ‘skin in the game’, it is a very risky approach to money management having the almost all your capital invested in … Continue reading 5 Ways Business Owners Can Grow Their Wealth Outside Of Their Business
By Stephen Moyers April 26th, 2016 Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands … Continue reading Think Outside the Text: How to Diversify Content for Better Visibility
by Alessandra Ceresa April 20, 2016 Follow @MissAleCristinaApril 20, 2016 CRM is EVERYWHERE, and I mean everywhere. As more and more businesses see the need for CRM, they also need to understand that this power tool is not a one trick pony. In fact, CRM can be used for a number of different reasons. Let’s … Continue reading 5 Outside the Box Uses for CRM
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation. Matt Umbro on February 10, 2016 As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be … Continue reading How Do You Actually “Think Outside The Box” In Digital Marketing?
Annie BustosOctober 3, 2015 Surely no one knows your customers like you do? They’re your customers after all. However, once upon a time, before they gave money for what you are selling, before they became Facebook fans and subscribed to your newsletters, they were mere strangers. Once they were part of a target customer base … Continue reading Why Your Digital Marketing Strategy Needs an Outside Perspective
Owen RadfordAugust 21, 2015 Link building has changed a lot over the past few years and, in it’s traditional sense, is no longer the go-to long term SEO strategy. Due to the widespread abuse of unnatural link building—including black hat tactics such as link farming and even more subtle approaches like Guest Post-ing—Google has made … Continue reading Thinking Outside of Link Building
Virginia FrancoAugust 12, 2015 The idea of being active on LinkedIn strikes fear into the hearts of those who view anything other than owning a completed LinkedIn profile as self-promotional or sales-like. While during the early years of LinkedIn a static profile more than offered a competitive advantage, with 350 million users and counting, this … Continue reading Steps Of All Sizes To Step Outside Your Comfort Zone And Get Active On LinkedIn
