Jared Atchison October 13, 2021 Have you ever wondered how to write compelling headlines that get more clicks?
An eye-catching and enticing title can help a blog post get more clicks, social shares, and comments. But more importantly, it can give a boost in Google search rankings, which will put more eyes on your content.
Plus, once you get people to read your blog content, you can also get them to opt-in to your email list or even buy directly from your site.
In other words, a catchy headline helps you stand out from the competition. And the better your headline, the more people will want to click on your post and read it.
What Makes for a Compelling Headline?
There are a few aspects that make for a compelling headline, and here are a few of them:
- Be eye-catching: An essential aspect of a headline is that it needs to catch the reader’s eye. Cutting through the noise and competition is hard, so an eye-catching title is crucial.
- Cause an engagement or action: You want your title to cause engagement and action. An actionable headline encourages people to click and read your excellent content.
- Get clicks: Getting people to click on your title is more complicated than it sounds. In fact, some headline formats have as low as 0.5 to 1% click-through rates.
- Assist with Google rankings: A good headline can increase the number of clicks your blog post gets on Google, which can help boost your SEO rankings.
Now you know what makes for a compelling headline, let’s take a look at what types of headlines typically get clicked the most.
Types of Headlines That Get Most Clicks
Conductor looked into what headline types people preferred and found out the following:
- 36% preferred headlines with numbers
- 21% liked reader-addressing headlines
- 17% chose how-to headlines
- 15% liked ways-to headlines
- 11% likes headlines based on questions
Even if you write a clever headline that you like, you’ll be wasting your time unless it gets clicks.
Luckily, you can use a title analyzer, like isitwp’s free headline analyzer tool to help analyze your headline and get recommendations on improvements.
How to Write Enticing Headlines That Get More Clicks
Alright, that was some background information on what makes for a compelling title. Next, let’s look at 6 tips for writing headlines that get more clicks:
1. “How to” Headlines
One of the most popular and effective headlines starts with “How to…”
These headlines answer the user’s desired outcome and consistently score high in the headline analyzer. They are excellent for any tutorial that demonstrates how to do something.
Examples of headlines:
- How to Make Money Blogging
- How to Create a WordPress Website
- How to Get More YouTube Subscribers
2. “Number of Ways” Headlines
Adding numbers before or at the end of your headlines and create listicles is an effective way to get more clicks.
People love listicles because they’re easy to read, and you can scan through the content quickly to find what you’re looking for.
Examples of headlines:
- 6 Ways to Boost Your Health With Yoga
- 8 Ways to Improve Your Credit Score
- 10+ Ideas for Organizing Your Wardrobe
3. “The Ultimate Guide to” Headlines
“The Ultimate Guide to…” headline formula is another great example that lets the reader know the article is a comprehensive guide or tutorial.
This type of headline is useful whenever people search for the best way to solve a problem or learn new things.
Examples of headlines:
- The Ultimate Guide to Search Engine Optimization
- The Ultimate Guide to Growing a Full Beard
- The Ultimate Blogger’s Guide to Affiliate Marketing
4. “Number of Steps to” Headlines
You can also add the number of steps it takes to complete a task to tutorial blog posts.
For instance, if someone is searching on Google about creating a Pinterest profile, a blog post that shows them how to do that in 12 easy steps will likely grab their attention.
Examples of headlines:
- 12 Steps to Creating a Pinterest Profile
- 10 Steps to Using Gamification to Boost Engagement
- 5 Steps to Create a Facebook Group
5. “The Secret of” Headlines
Using “The Secret of…” headline formula appeals to people’s curiosity and is very effective in getting more clicks. Who wouldn’t want to know about the secret or insider knowledge you have to share with readers?
This also plays on people’s fear of missing out, which can get them to click because they are afraid they may miss something.
Examples of headlines:
- The Secret to Capturing a Man’s Heart
- The Secret to Living a Fulfilled Life
- The Secret to Creating a Passive Income
6. “Do You Make These Mistakes?” Headlines
One of the fastest ways to learning new things is making mistakes. However, no one likes to make them and would likely rather avoid them if they could.
So, using this type of headline will encourage people to click on your link to avoid making a mistake.
Examples of headlines:
- Do You Make These Common Blogging Mistakes?
- Are You Making These Weight Lifting Mistakes?
- Did You Make This Mistake on Your Last Job Interview?
Final Thoughts
Coming up with enticing headlines isn’t easy. It takes time, patience, and a bit of creativity. But the more you practice, the better you’ll become. And using these 6 headline formulas will help you write attention-grabbing and compelling titles that will get more clicks in no time.
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