Dave Bell — September 5, 2017 — September 5, 2017 October 2016 was a critical month for Apple. The tech giant entered into the paid search market and launched Search Ads within the Apple App Store, giving developers an option to pay for advertising to help users discover their apps. Essentially, the introduction of Search … Continue reading The Guide to Optimizing Your Search Ads
Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon by Steve Kraus , (August 18, 2017) Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants … Continue reading Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
Ross Shanken — August 16, 2017 Follow @RossShanken — August 16, 2017 geralt / Pixabay For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact rate of less than 50%! The question is why? If a consumer has taken the time to raise … Continue reading Optimizing to Connect vs. Optimizing to Convert
Kevin Page — August 11, 2017 Follow @1nonlyKevinPage — August 11, 2017 With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match … Continue reading Social Media Advertising: Optimizing Your Video for Facebook Ads
Ji-A Min — August 8, 2017 — August 8, 2017 Amazon is making headlines this week for their high volume recruitment of 50,000 employees. High volume recruitment generally refers to filling a larger-than-average number of positions in a relatively short time frame – although most companies don’t come close to requiring as many people as … Continue reading 4 Rules For Optimizing High Volume Recruitment
Larisa Bedgood — July 14, 2017 Follow @www.twitter.com/V12Data — July 14, 2017 Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing … Continue reading Email Marketing Report: Optimizing Performance in 2017
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future. Jim Yu on July 12, 2017 Alexander Supertramp / Shutterstock.com Voice search, the topic that is on the … Continue reading Key notes on optimizing for voice search: Conversation, content and context
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Lori Weiman on June 15, 2017 Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up … Continue reading 2017 growth hacks: Optimizing organic market share
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
By Victoria Klochkova May 5th, 2017 As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an … Continue reading Optimizing YouTube For E-commerce In 2017
