Tag Archives: Optimize

How to Optimize Your Job Application Form (4 Tips)

Chris Christoff — April 30, 2020 Is your job application failing to attract high-quality candidates for your company? If so, it’s time to make tweaks that’ll drive the right people to your open position. A poorly optimized application will not only bring in the wrong prospects, but it’ll also give qualified job seekers the wrong … Continue reading How to Optimize Your Job Application Form (4 Tips) →

How to Optimize Your Content for Voice Search

Voice Search

Laura Cole — April 23, 2020 It’s always easy to dismiss emerging technology trends as insignificant fads, with voice search offering a relevant case in point. There’s no doubt that voice search is the real deal, however, with this having been ranked as the third most influential SEO trend back in 2017. There are also … Continue reading How to Optimize Your Content for Voice Search →

Using Facebook Analytics to Optimize Your Ad Campaign

Facebook Advertisement

Colby Flood — April 23, 2020 Your business is running a Facebook ad campaign but isn’t seeing any sales come in. You know that the platform works because you’ve heard other businesses rave about it, but aren’t sure why your ads aren’t doing the same. In this article, we will discuss how to set up … Continue reading Using Facebook Analytics to Optimize Your Ad Campaign →

5 Secrets to Optimize Your Remote Team’s Performance

Remote Work Environment

Clair Kim — April 17, 2020 Managing employees’ performance is already a tough job. With many employees working at home now, the pressure of that performance management seems bigger than ever. So how can we manage and improve the remote employee’s team performance? Here are 5 secrets from experts to help optimize your remote team’s … Continue reading 5 Secrets to Optimize Your Remote Team’s Performance →

How to Optimize for Google Voice Search

Google Voice Search

Garry Grant — March 26, 2020 Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate compared to using a computer … Continue reading How to Optimize for Google Voice Search →

How to Optimize Your Business on Instagram

Instagram For Business

Lyndi Malley — March 19, 2020 According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from Sprout Social. There has … Continue reading How to Optimize Your Business on Instagram →

Technical SEO Checklist to Optimize Your Website

SEO Checklist

Jason Davis — March 21, 2020 When you have a technical SEO checklist. Regardless of the size of website. You should consider it before you deploy it to the web. Technical SEO can be easily overlooked because of cost. But the cost is on the owner of the website. When a technical SEO checklist is … Continue reading Technical SEO Checklist to Optimize Your Website →

11 SEO Tactics to Optimize eBooks and White Papers

SEO Strategy

Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers →

5 Ways to Optimize Google My Business

Google Business

Megan Sherwood — February 6, 2020 Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near … Continue reading 5 Ways to Optimize Google My Business →

How to Use Google Optimize & Tag Manager for Personalization

Google Tools

Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization →