Ankush Mahajan — January 22, 2020 Do you know 20% of mobile queries are voice searches? Traditional organic searches through typing words have taken a backseat in recent years. Voice searches have gained immense popularity mainly because of its speed. Searching through voice instead of typing is 3.7 times faster. It has been estimated that … Continue reading Google, How Can I Optimize My Site for Voice Search?
Aleh Barysevich — January 6, 2020 Google employees often say that search is much simpler than we make it out to be. And it’s a very tempting statement, but we have to remember that, allegedly, there are over 200 SEO ranking factors used in Google algorithm. That’s far from simple. Still, Google is getting better … Continue reading 13 Ranking Signals You Need to Optimize for in 2020
Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages
Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign
Victoria Taylor — November 21, 2019 As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $ 6.22 billion in US online sales alone. But Black Friday isn’t just for the American market – Finder.com has seen a rise in sales in the UK, Europe and South … Continue reading 5 Ways to Optimize Your eCommerce Store for Black Friday
Khushboo Aulakh — November 1, 2019 Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take? If you find yourself … Continue reading PPC Landing Pages Not Converting? 10 Ways to Optimize
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
Corie Stark — September 27, 2019 Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, … Continue reading SEO vs PPC: When Do You Optimize for Each?
Venkatesh C.R. — September 25, 2019 Follow @dotcominfoway Content ranking is a crucial thing when it comes to google. So, to get the best out of it, then you need to optimize your content for better ranking against your competitors. After considering rankings on content, I am confident enough to say that content ranking is … Continue reading How to Perfectly Optimize Your Website for Google [Infographic]
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
