Joe Martinez August 22, 2020 Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work … Continue reading How to Optimize Network & Placement Targeting for YouTube Ads
Jason Davis August 12, 2020 Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention. If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s … Continue reading How to Optimize Your LinkedIn Posts Using Video
Sarah Mead July 28, 2020 mohamed_hassan / Pixabay What purpose does your website serve? Although this may seem like an easy question to answer, the answer for many companies may not be so clear. The goal of a website varies from business to business. That said, in the end, your focus should be on attracting … Continue reading 5 Ways to Optimize Your Website to Get More Demos
Alon Ghelber July 4, 2020 E-commerce has become an inseparable part of the business world. Especially now, with almost everyone locked indoors and with the ongoing market conditions (thanks to corona!) real-life shopping seems like a far-fetched dream. Whereas, online shopping has completely taken over and has saved the day for most brands and companies … Continue reading 3 Tips to Optimize an e-Commerce Business
Austin Gould June 25, 2020 As we have discussed many times before, video content is one of the best ways to engage with your audience. The question is, where do you post your video when you are ready to share it? We recommend a YouTube channel. YouTube is the largest video platform in the world … Continue reading How to Create and Optimize Your YouTube Channel
Karen Repoli June 18, 2020 Search Engine Optimization(SEO) is one of the things that many entrepreneurs don’t understand and tend to push to the back burner. But it’s something that every business owner needs to do if you want to be certain your website is effective. Implementing good SEO practices will increase the amount of … Continue reading How to Easily Optimize Your Blog Posts to Increase Targeted Traffic
Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories
Kiran Patil — May 11, 2020 As the shift from offline to online accelerates amidst the global pandemic, it has become crucial to get a higher ROI from your existing activities rather than putting time and money in scaling up. For this, it’s imperative that businesses fill gaps in the customers’ journey through website optimization. … Continue reading How You Can Optimize Your Website For Better Profitability
Jeff Previte — May 4, 2020 It happens all too often. A redesign or update is held up by indecision over which version will get you the positive results you’re looking for. Should the chatbot appear on the left or the right? Do we want the CTA to be sticky or not? Will people like … Continue reading The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site
Victor Blasco — April 30, 2020 These days, businesses can’t afford to neglect their Facebook and Instagram presence. However, while being there is a good first step, part of your success is measured by how active you are and, above all, how engaging your content is. Luckily, both platforms provide a handful of resources to … Continue reading 7 Useful Tips to Optimize Your Facebook and Instagram Live Videos
