Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017 E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim
Steve Masters — December 8, 2017 Follow @masterstips — December 8, 2017 geralt / Pixabay Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and … Continue reading It’s Time to Optimize for Google As a Recommendation Engine
Dalton Grant — November 28, 2017 — November 28, 2017 Pixabay If you’re a business with multiple physical store locations, it can be hard to know where to start your SEO efforts. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything … Continue reading How to Optimize Store Landing Pages for Local SEO
Ginny Mineo — November 26, 2017 — November 26, 2017 Photo credit to stephenjohnbryde As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your readers with a witty headline because they are the whole reason your blog is able to … Continue reading Headlines or Page Titles? The Best Way to Optimize Your Blog for Search
Mindi Rosser — November 16, 2017 Follow @MindiRRosser — November 16, 2017 One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because … Continue reading How to Optimize Your LinkedIn Profile
By Gennaro Cuofano October 25th, 2017 A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others. That … Continue reading How To Optimize Your Site To Get DuckDuckGo Traffic
Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns
Renzo Costarella — October 5, 2017 — October 5, 2017 rawpixel / Pixabay Everyone has the same 24 hours in their day. It’s how we use them that counts. As a small business owner, you’re usually juggling a million tasks at once. It’s your responsibility to optimize your time spent on each task. Nowadays new … Continue reading 5 Ways You Can Optimize Your Small Business Operations
Johnny Duncan — September 28, 2017 — September 28, 2017 Turnover is inevitable. Every person you hire will eventually leave your organization. Whether employees leave for more enticing positions, move away, become full-time family caretakers, or retire after decades of priceless contributions, no one will be with you forever. But turnover isn’t always a bad … Continue reading How to Optimize Your Employee Lifecycle
Rachel Jacobs — September 22, 2017 — September 22, 2017 For eCommerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers. In this article, we are going to look at some of … Continue reading 9 Best Practices to Optimize your eCommerce Product Page
